Phresher

Phresher
Phresher performing in May 2018
Background information
Birth name Kashaun Rameek Rutling
Born (1989-05-16) May 16, 1989

Brooklyn, New York, U.S.
Genres
Occupation(s)
Instruments Vocals
Years active 2010–present
Labels
  • DGYGZ Ent., LLC.
  • Young 'N Grateful, LLC.
  • MCMC Records, Inc.
Website www.phresher.net

Kashaun Rameek Rutling (born May 16, 1989), known professionally as Phresher (stylized as PHresher), is an American rapper from Brooklyn, New York.[1] He is of Trinidadian descent, and is best known for the singles "Wait a Minute" featuring Remy Ma and "Right Now" featuring Cardi B. "Wait a Minute" has since amassed over 18 million views on YouTube due to the early discovery, management and executive production of Michael Caseau for The Young 'N Grateful Group; responsible for artist development, strategic planning and viral growth of Phresher and the singles. Following the April 2016 inception of Young 'N Grateful, Phresher's second most notable highlight was his 2017 feature on Eminem's song "Chloraseptic". In 2018, a remixed version of Chloraseptic was released featuring 2 Chainz.

Early life

Rutling was born in Brooklyn, New York. Growing up in the Bamaz Projects, a heavily crime-ridden area in Brownsville, Brooklyn, he was an only child raised by both his parents.[2] As a teenager, he grew up as an athlete. He attended Thomas Jefferson High School, graduating in 2004.[3] In school, he was a member of the debate and football teams, and his favorite subject was math.[3] It was not until his father sent him a beat that he began to explore his rapping skills. He decided to pursue a life in music when he was 21. At the beginning of his career, he wrote over 100 songs which were never released, but drastically helped him improve his writing and delivery.[1]

Career

Early career

Rutling was a paraprofessional in New York City public schools for 10 years before he decided to pursue a musical career.[3] Rutling worked with special education students as a paraprofessional, as well as working in detention centers. At the time, he made music on the side as a novice, however it wasn't until he realized his potential talent that he decided to focus on music full-time.[3] Rutling also owns a clothing line called "SOBarKlay."[2]

Musical career

Around 2010, Phresher started to release singles, EPs and music videos onto the internet, which saw minor success. In 2016, his single "Wait a Minute" was pitched to the YouTube global music team by The Young 'N Grateful Group, becoming an instant success. Following "Wait a Minute" receiving several million views, the video caught the attention of rapper 50 Cent, who later appeared on a remix of the song along with rapper Remy Ma. The song appeared as a bonus cut on the DJ Whoo Kid mixtape Lost Flash Drive and released on G-Unit Records. Rapper Royce da 5'9" also put forth a freestyle remix over "Wait a Minute." Following Royce promoting the remix via social media, Eminem made a notable mention of the freestyle. Eminem's heavy revere as to Royce's word play ultimately led the Detroit rapper to become interested in Phresher. [4]

In 2017, Phresher's management duo Jay Andino and Michael Caseau had become sought after by Shady Redords staff; initially, to aid in production for the upcoming Revival album. After several hundred instrumentals were sent by the Young 'N Grateful collective to no avail - Caseau suggested to Shady Records A&R's, stating:

"Phresher collaborating with Em' could give that same platform and vibe Royce gave on the remix. Instead of using a similar beat, we just need any beat with him on it to recreate the energy, not the sound design.[5]

Thereafter, Caseau worked closely with Shady Record's A&Rs. In 2017, Eminem's long-time manager Paul Rosenberg contacted Andino, stating Eminem had interest in collaborating with Phresher.[6] Eminem's mix engineer flew to New York to meet with Phresher to record "Chloraseptic," listed as track No. 3 on Revival. Phresher spoke about the collaboration, stating:

"When I first heard that he wanted me on the project, I was astonished. I didn't believe anything until they actually flew in and recorded the record. That's when I was like, 'Oh! This is real.' It was about two months ago, three the most. That was just amazing, man. We met in the studio. That was just crazy."[7]

Artistry

Influences

In an interview, Phresher stated that his influences include Jay-Z, Lil Wayne, Drake, and The Notorious B.I.G.[8]

Musical style

Phresher is known for his versatile sound; when asked by XXL about his music style, he noted that "it's all over the place. People say I sound like I'm from the South, some say I sound like I'm from California."[8]

Discography

Studio albums

  • PH (2018)

EPs

  • Wait a Minute EP (2017)

Singles

  • "On the Low (feat. Desiigner)" (2016)
  • "Danny Devito (feat. Desiigner & Rowdy Rebel)" (2016)
  • "Wait a Minute" (2016)
  • "Wait a Minute (Remix) (feat. Remy Ma)" (2016)
  • "My Circle" (2016)
  • "Lyft (F**k a Uber)" (2017)
  • "Feel a Way (feat. Jim Jones, Don Q & Papoose)" (2017)
  • "Whole Thang" (2017)
  • "Radio" (2017)
  • "Cookin'" (2017)
  • "Right Now (feat. Cardi B)" (2017)
  • "Teamwork" (2018)
  • "Like Dis" (2018)
  • "Keep It Up (Remix) (feat. Famous Dex)" (2018)

Guest appearances

  • "Doing Well" - Ghetto God (feat. Phresher, Casanova & Lola Brooke) (2017)
  • "Chloraseptic" - Eminem (feat. Phresher) (2017)
  • "Chloraseptic (Remix)" - Eminem (feat. 2 Chainz & Phresher) (2018)
  • "Groomed By the Block" - Stevie Stone & JL (feat. Phresher) (2018)
  • "Bae a Nigga" - Rush Reid (feat. Phresher) (2018)

References

  1. 1 2 Thomas, Fred. "Phresher | Biography & History | AllMusic". AllMusic. Retrieved January 8, 2018.
  2. 1 2 Riley (October 11, 2016). "Phresher: The New Brooklyn". Above Average Hip Hop. Retrieved May 9, 2018.
  3. 1 2 3 4 "Phresher – p.s. alumni". AlumNYC. Archived from the original on February 23, 2018. Retrieved May 9, 2018.
  4. ↑ {{cite web|url= http://www.xxlmag.com/video/2017/12/phresher-eminem-discovering-him-royce-59-wait-a-minute/
  5. ↑ {{cite web|url= http://www.xxlmag.com/video/2017/12/phresher-eminem-discovering-him-royce-59-wait-a-minute/
  6. ↑ Goddard, Kevin (January 6, 2017). "Royce Da 5'9" - Wait A Minute (Freestyle)". HotNewHipHop. Retrieved May 9, 2018.
  7. ↑ "Phresher Speaks on Collaborating With Eminem for "Chloraseptic": 'It's Raw as F*ck'". Complex. December 5, 2017. Retrieved May 9, 2018.
  8. 1 2 "The Break Presents: Phresher - XXL". XXL Mag. October 26, 2016. Retrieved May 9, 2018.
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