Perry Marshall

Perry Marshall
Perry Marshall in Chicago, IL
Born (1969-04-10) April 10, 1969
Lincoln, Nebraska
Residence Oak Park, Illinois
Alma mater University of Nebraska
Occupation Marketing strategist, author, entrepreneur
Spouse(s) Laura Marshall
6 children
Website www.perrymarshall.com

Perry Sink Marshall (born April 10, 1969) is an American online marketing strategist, entrepreneur, and author of several books, including Evolution 2.0: Breaking the Deadlock Between Darwin and Design, Ultimate Guide to Google AdWords, and Ultimate Guide to Facebook Advertising.[1][2][3][4] Marshall is also a Christian proponent of continuationism and evolutionary creation, delivering lectures and writing on these topics.[5]

Biography

Marshall was raised in a Christian home, being the son of a pastor.[6] Marshall graduated with a degree in Electrical Engineering from the University of Nebraska-Lincoln. He was a national sales manager at Synergetic Micro Systems prior to their purchase by Lantronix in 2001.[7] In 2001, he founded Perry S. Marshall & Associates, a marketing consultancy, and published his first book, Industrial Ethernet - A Pocket GuideT. It was followed by a second edition, co-written with John Rinaldi. the book became an industry mainstay and textbook.[8] Though limited on the topic of mobile networking, its coverage of the basics, and in particular power over Ethernet, became widely accepted.[8][9]

Work

Marshall has been profiled in Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs[10] by Joel Comm and Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus[11] by Michael Miller.

Guerrilla Marketing and Google AdWords

Marshall started working with AdWords in 2002 soon after it was first introduced.[12] He released Guerrilla Marketing for Hi-Tech Sales People, in which he likened the use of AdWords and emerging social media to the graffiti and flash mobs of Jay Conrad Levinson's guerrilla marketing - economical attention-getting that created a grassroots customer base.[13] He consulted and wrote on the strategy of customers finding their vendors using the newly developing search advertising; "when the customer finds you, instead of you finding the customer, his or her perception of you is different."[14][15] He documented the process and released the Definitive Guide to Google AdWords.[16] Ultimate Guide to Google AdWords followed in 2007;[17]

Split testing

Starting with his first book on the subject, Marshall advocated AdWords split testing for market research and captured a set of guidelines for using split testing around types of ad copy and page positions that included precise wording.[16][17]:289 He coined the term "AdWords stupidity tax" for the premium Google charged on broad matching of search items.[18][19]

Facebook marketing and 80/20

In 2011, Marshall published Ultimate guide to Facebook advertising, in which he focused on guerrilla marketing techniques to social media.[20]

In 2007, he was a featured consultant on The Next Internet Millionaire, a reality show hosted by Joel Comm. Marshall spoke with the contestants on Richard Koch's 80/20 rule as it applied to internet advertising and his philosophy of investing in grassroots marketing.[21] He expanded on this philosophy in his 2013 book, 80/20 Sales and Marketing, where he discussed the rule as a possible truism across several economic bands .[22] It has been reviewed in the Huffington Post[23] and Inc.com reviewed it as one of the "5 Best Sales Books of 2013."[24]

Marshall wrote about the notion of 80/20 as a fractal phenomenon which informs pricing strategy. Leonard Kim of INC Magazine summarizes: “Within every 80/20, there is another 80/20 inside of that, then another 80/20 inside that...4% of your customers will generate 64% of your revenues; 1% of your customers will generate 50% of your revenues; 0.2% of your customers will generate 40% of your revenues.”

Evolution

Marshall is the author of Evolution 2.0: Breaking the Deadlock Between Darwin and Design, a text in which he discusses his support for evolutionary creation. In addition he has delivered lectures on the topic, for example, at a conference of the American Scientific Affiliation.[5] He has also supported the theological position of continuationism; and composed a list of miracles that he personally experienced.[25]

See also

Bibliography

  • 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More (Aug, 2013) ISBN 1599185059
  • Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes (Ultimate Series) with Thomas Meloche (Oct, 2011) ISBN 1599184303
  • Ultimate Guide to Google Adwords (Ultimate Series) with Bryan Todd (2010) ISBN 1599184303
  • Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes with Bryan Todd (1st 2007, 2nd 2010, 3rd 2012) ISBN 1599183609
  • The Definitive Guide to Google Adwords with Bryan Todd (2006) ISBN B000V07ONK
  • Industrial Ethernet: A Pocket Guide with John S. Rinaldi (Mar, 2002) ISBN 1556177887
  • Industrial Ethernet, 2nd Edition with John S. Rinaldi (Aug, 2004) ISBN 1-55617-869-7
  • Evolution 2.0 Breaking the Deadlock Between DARWIN and DESIGN (September, 2015) ISBN 978-1940363806

References

  1. ↑ Scarborough, Mitch Meyerson ; with Mary Eule (2008). Mastering online marketing. [Irvine, CA]: Entrepreneur Press. p. 196. ISBN 9781599181516.
  2. ↑ Miller, Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer (2008). Gravitational marketing : the science of attracting customers ([Online-Ausg.] ed.). Hoboken, N.J.: John Wiley & Sons. p. 197. ISBN 9780470226476.
  3. ↑ Dahl, Darren (October 17, 2012). "Small Players Seek an Alternative to the Expense of Pay-Per-Click". New York Times. Retrieved 7 June 2013.
  4. ↑ Childred, Lonell (June 29, 21013). "Google Adwords – Seminar w Perry Marshall – Sept 2012 – meeting Perry and other speakers". http://savvytechmarketer.com. Retrieved 10 July 2013. Check date values in: |date= (help); External link in |publisher= (help)
  5. 1 2 "Contents - 2015 ASA Annual Meeting" (PDF). American Scientific Affiliation. 2015. Retrieved 11 March 2017.
  6. ↑ Marshall, Perry. "Religion". Retrieved 11 March 2017.
  7. ↑ Thomas, George (March–April 2002). "The Marketing Communications Consultant - Perry Sink Marshall" (PDF). The Extension/ a Technical Supplement to Control Network. 3 (2). Retrieved 11 July 2013.
  8. 1 2 Frenzel, Lou (March 26, 2008). "Industrial Networking Texts: Two Selections". Electronic Design. Penton Media, inc. Retrieved 8 June 2013.
  9. ↑ Sands, Nick. "A Packet of Information BBB" (PDF). The International Society of Automation. Retrieved 8 June 2013.
  10. ↑ Joyner, Joel Comm ; foreword by Mark (2008). Click here to order : stories of the world's most successful internet marketing entrepreneurs. Garden City, NY: Morgan James Publishing. pp. 146–150. ISBN 978-1600371738.
  11. ↑ Miller, Michael (2008). Online marketing heroes : interviews with 25 successful online marketing gurus. Indianapolis, IN: Wiley Pub. pp. 217–224. ISBN 978-0-470-24204-9.
  12. ↑ Howie., Jacobson, (2009). Google AdWords for dummies (2nd ed.). Hoboken, NJ: Wiley Pub. p. 150. ISBN 9781118051726. OCLC 468816381.
  13. ↑ Marshall, Perry (2002). Guerilla Marketing for Hi-Tech Sales People - 21 Secrets of High-Impact, Low Cost Marketing (Audio CD). Retrieved November 20, 2017.
  14. ↑ Marshall, Perry. "Marketing 02". Perry Marshall & Associates. Retrieved 12 July 2013.
  15. ↑ Marshall, Perry; Bryan Todd (February 1, 2010). "Perry". Washington Post. Retrieved 12 July 2013.
  16. 1 2 Milyan, Andrey (Summer 2006). "Interview With Search Engine Marketing Expert Perry Marshall". Search Marketing Standard. Retrieved 11 July 2013.
  17. 1 2 Jacobson, Howie; McDonald, Kristie; McDonald, Joel (2012). Google AdWords for dummies (3rd ed.). Hoboken, N.J.: John Wiley & Sons. pp. 277–278, 289. ISBN 1118115619.
  18. ↑ Meyerson, Mitch (2005). Success secrets of the online marketing superstars. Chicago: Dearborn Trade Pub. p. 85. ISBN 1419505017.
  19. ↑ Riklan, Eric Taylor, David (2011-05-04). Mastering the world of marketing : the ultimate training resource from the biggest names in marketing. Hoboken, N.J.: Wiley. pp. 102–105. ISBN 0470888415.
  20. ↑ Marshall, Perry; Thomas Meloche (September 25, 2012). "How Facebook Tools Can Revitalize Ad Campaigns". Entrepreneur Magazine. Retrieved 12 July 2013.
  21. ↑ Comm, Jaime Luchuck ; forward by Joel (2008). From cubicle slave to the next Internet millionaire. New York: Madeeasy Pub. pp. 205–222. ISBN 1600373720.
  22. ↑ Marshall, Perry (August 2013). 80/20 Sales and Marketing. Entrepreneur Press. p. 115. ISBN 1599185059.
  23. ↑ Fox, John (2013-08-12). "Sell More By Achieving 'Good Enough'". Huffington Post. Retrieved 2018-03-18.
  24. ↑ "5 Best Sales Books of 2013". Inc.com. 10 December 2013. Retrieved 2018-03-18.
  25. ↑ Marshall, Perry. "Documented Miracles: Lie #8: "Miracles ceased with the disciples."". Coffeehouse Theology. Retrieved 11 March 2017.
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