Pepperidge Farm

Pepperidge Farm Incorporated
Subsidiary of Campbell Soup Company
Industry Food processing
Founded 1937
Headquarters Norwalk, Connecticut, U.S.
Key people
Kenneth Gosnell
(Senior Vice President of Finance)
Products Cookies
Crackers
Breads
Desserts
Goldfish Crackers
Parent Campbell Soup Company
Website www.PepperidgeFarm.com

Pepperidge Farm is an American commercial bakery founded in 1937 by Margaret Rudkin, who named the brand after her family's property in Fairfield, Connecticut, which in turn was named for the pepperidge tree, Nyssa sylvatica. A subsidiary of the Campbell Soup Company, it is based in Norwalk, Connecticut.

History

Mrs. Margaret Rudkin began baking bread in 1937 for her youngest son Mark who had asthma and was allergic to most commercially processed foods. She home-baked bread that her allergic son could eat. Her son's doctor recommended it to his other patients and encouraged her to bake more bread. She approached Frederick Marschall, owner of Marschall's grocery stores based in Stamford, Connecticut, to see if he would be willing to sell her bread. After tasting a piece, he took all the loaves she had brought with her and placed an order for more. Margaret's husband Henry, began taking loaves of bread with him to be sold in stores. In 1947, Margaret opened a modern commercial bakery in Norwalk.

On a trip to Europe in the 1950s, Rudkin discovered fancy chocolate cookies that she believed would be popular in the United States. Her first cookbook was published in 1963. Two years earlier, she sold Pepperidge Farm to Campbell Soup, earning a handsome return on her original investment of just a quarter century prior.

Products

Pepperidge Farm products include Goldfish crackers, varieties of bread, and several lines of cookies. Their cookies are separated into two lines, the Distinctive line and the Old Fashioned line. The Distinctive line has a European aesthetic, with each type of cookie named for a European city such as the Milano cookie or the Brussels cookie.[1] In contrast, the Old Fashioned line emphasizes traditional-style cookies like oatmeal raisin and shortbread.[1]

Pepperidge Farm also distributes Tim Tams in the US, manufactured by Arnott's Biscuits, another Campbell's subsidiary in Australia, and Pirouettes, made in Indonesia.

See also

References

  1. 1 2 Simonson, Alex; Schmitt, Bernd H. (1997-08-30). Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. Simon and Schuster. ISBN 9780684867502.
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