Peperami

Peperami
Product type Meat
Country United Kingdom
Introduced 1979
Related brands BiFi
Ranger
Markets United Kingdom, Arabia

Peperami is a pork sausage snack manufactured by Jack Link's in Germany. [1]

In 2003, to try to retain appeal to an ever more health conscious market, the manufacturers of Peperami revised the formula to produce a product with a reduction in fat, saturated fat and salt content.[2]

Unilever announced that on 21 February 2014, it had signed a definitive agreement for the sale of its meat snacks business to Jack Link’s, for an undisclosed amount. The sale includes the brands Bifi, sold in Germany, Benelux, Austria and Switzerland, and Peperami, which retails in the UK and Ireland.

Advertising

In 2009 Unilever decided to drop its ad agency of 16 years, Lowe, and has turned to the crowdsourcing platform IdeaBounty to find ideas for its next Peperami TV campaign. Unilever had worked with Lowe on the snack food brand since 1993, but decided to crowdsource its brief and take “The Animal” to the public, rather than a small team of creatives.[3] The result was the advert for the latest product, Peperami Nibblers. Likewise, Unilever used integrated agency Billington Cartmell to tie into the 2010 Football World Cup, with the character – now transformed into the "Fanimal" – on posters (notably in pub's gents toilets with risque slogans), print ads, radio spots, an interactive website and even distributed in the form of a shouting rubber mascot.[4]

Meat content

Until 2017, Peperami Original was generally made with 37.5g of pork meat for every 25g of sausage and Peperami Wideboy is made from 60g of pork meat per 40g sausage. The discrepancy is due to weight loss when the meat is dried, from the loss of moisture in the meat. Due to shrinkflation in 2017 the Original product size was reduced from 25g to 22.5g.[5]

References

  1. ↑ "Unilevers Peperami page".
  2. ↑ "Unilevers Peperami page".
  3. ↑ Unilever goes crowdsourcing to spice up Peperami's TV ads, The Guardian.
  4. ↑ "Archived copy". Archived from the original on 2010-11-27. Retrieved 2010-11-26.
  5. ↑ "Doritos, Coco Pops, Peperami among latest products to be hit by shrinkflation". The Independent.
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