Peclers

Peclers
Private
Industry Fashion Trends
Trend analysis
Brand Strategy
Founded Paris (1970)
Headquarters Paris, New York City, Shanghai
Area served
 Worldwide
Key people
 Dominique Peclers
Products Trend books
Website www.peclersparis.com

Peclers is a trend consulting agency founded in 1970.[1] With over 40 years of industry experience, Peclers consults with multiple brands and creative individuals in trend analysis, consumer reports, and brand strategies. The creative team at Peclers creates seasonal trend books that set the building blocks for businesses in the fashion and home industries. From trend forecast[2] to styling intelligence, Peclers covers a variety of industry divisions in retail, beauty and cosmetics, electronics and consumer goods.

In 2003, Peclers joined WPP plc, a multinational advertising and public relations company based in London. Peclers has a broad international presence with its offices located in Paris, New York City, Shanghai, and a network of business partners across the world in 30 countries.

History

  • 1970: Founded by Dominique Peclers in Paris, France
  • 2001: Opened its first office in New York[3]
  • 2003: Joined WPP plc, a multinational advertising and public relations company in London, England
  • 2007: Eric Duchamp joins as president of PeclersParis
  • 2010: Opened its second office in Shanghai

Specialization

References

  1. ↑ New York Times "Trend-spotting:new spins on old techniques"
  2. ↑ Evening Standard "What makes a trend?"
  3. ↑ Peclers Paris North America
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