Peardrax

Whiteway's Peardrax
Type soft drink
Manufacturer

Pepsi-Cola Trinidad Bottling Company[1]

(part of PepsiAmericas Caribbean Operations[2])
Country of origin United Kingdom
Introduced unknown
Discontinued 1988 (UK)
Flavour pear
Related products Cydrax

Whiteway's Peardrax is a pear-flavoured fizzy soft drink popular in Trinidad and Tobago. It originated in the United Kingdom, and was first manufactured by Whiteway's, a now-defunct cider company founded in Whimple, Devon during the 19th century. As of 2007 it is bottled and distributed only by Pepsi-Cola Trinidad Bottling Company, under license since 2004 from Gaymer Cider Company.[1]

It was especially popular among some British children during the 1960s and 1970s, though not by all: Victor Lewis-Smith recalls it as "a foul, resinous, cloying, sweet beverage" without even the "saving grace" of inducing drunkenness.[1] It vanished from UK shelves in 1988, together with the apple based Cydrax, suffering from plummeting sales.[1]

Sales of the beverage continued in Trinidad and Tobago to the point that "Trinidadians and Tobagonians now see the drink as a defining part of the culture of their twin-island republic."[1] [3] In December 2017 both Peardrax and Cydrax brands were bought up by Caribbean Distribution Partners, joint venture of Trinidad-based Agostini’s Ltd and Barbados-based Goddard Enterprises.[4]

Nutritional facts per 250ml

References

  1. 1 2 3 4 5 "Vanished UK drink is toast of Caribbean". BBC. 2007-04-18. Retrieved 2007-04-18.
  2. ↑ "Form 10-K". Trinidad Express. Retrieved 2004-01-03.
  3. ↑ "Peardrax, the people's preferred drink". Trinidad Express. Archived from the original on 2007-10-10. Retrieved 2007-05-02.
  4. ↑ "Peardrax, Cydrax now T&T owned". Trinidad Express. Retrieved 2017-12-28.
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