Parachute (brand)

Parachute
Product type Hair products
Owner Marico
Produced by Marico
Country India
Markets Asia
Previous owners Bombay Oil Industries
Website www.parachutegold.com
www.parachuteadvansed.com

Parachute is a brand name for a range of coconut-based hair products manufactured by Marico.

History

Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India the government classified vegetable oils as an essential commodity and .[1]

In the late 1990s Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years and it had become one of the most recognized and trusted brands in that country.[1]

Products

Marico makes two kinds of coconut oil, Parachute edible grade cum hair oil, and Parachute Advansed Hair oil.

Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains 50% mineral oil along with coconut oil. Mineral oil is known to cause cancer.

References

  1. 1 2 Kumar, Nirmalya (2009). India's Global Powerhouses. Harvard Business Press. pp. 136–8. ISBN 978-1-4221-4762-7.
  • Official Parachute website
  • Official Parachute Gold website
  • Sonu Bhasin (2017-11-01). "How did Parachute become one of India's favourite hair oil brands? Ask the rats". Quartz.
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