PAYBACK India

PAYBACK India
Public Company|Public
Industry Loyalty programs
Founded 2011
Key people
 Gautam Kaushik - Chief Executive Officer | CEO 2017-present
Services E-commerce
(Online shopping) Multichannel Marketing, Big Data, CRM, Couponing, Performance Marketing, Customer Cards, Mobile Marketing, Loyalty Marketing
Parent American Express Group
Website www.payback.in

Payback (marketed as PAYBACK) is a multi-brand loyalty program in India. PAYBACK partners with outlets and awards points when people shop at those outlets. The points can thereafter be redeemed at the PAYBACK website.

About PAYBACK

PAYBACK India has over 100 partner brands in its network. Some of the major partners of the multi-brand loyalty program include American Express, TripAdvisor, Jabong, Amazon, Myntra, PayTM, Big Bazaar, Bookmyshow, Brand Factory, Central, Ezone, Home Town, futurebazaar.com, ICICI Bank, HPCL, Hotel Formule 1, Food Bazaar, Food Hall,[1] UniverCell, Vodafone[2] and more.

In the Indian market where there is more focus by individual companies to create their own loyalty programs, the multitude of partners and the wide categories that they operate in has helped PAYBACK gain high proliferation. More recently, PAYBACK has also collaborated with eBay to enable customers to redeem their points on eBay as well.

Awards

PAYBACK wins ‘Best Card Based Loyalty Program’, ‘Best Use of Partnership in a Loyalty Program’ & ‘Best Big Data Analytics Team of the Year’.[3] PAYBACK India Wins the Best Loyalty Program 2017 Award at CMO Asia ‘National Awards for Marketing Excellence’.[4] PAYBACK was awarded the “Product of the Year 2013” in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India.[5] PAYBACK also won the Retailer Customer Service Awards for 2013 in Customer Service-Business Services category. The award is based on 10,000 sample consumer survey results carried out by Entrepreneur India Advisors.[6]

Ownership

PAYBACK Program is operated by Loyalty Solutions and Research Private Limited. LSRPL, is a majority controlled by Loyalty Partner GmbH, a subsidiary of American Express.[7]

References

  1. ↑ "Pantaloons joins India's largest multi-partner loyalty program PAYBACK". Samachar. Retrieved 27 April 2014.
  2. ↑ "Vodafone and Payback announce strategic partnership". Hindu Business line. Retrieved 27 April 2014.
  3. ↑ "Payback bags three awards 11th edition customer loyalty summit". Media Infoline. Retrieved 15 February 2018.
  4. ↑ "PAYBACK India Wins the Best Loyalty Program 2017 Award at CMO Asia National Awards for Marketing Excellence". Newsvoir. Retrieved 13 July 2017.
  5. ↑ "PAYBACK awarded Best Consumer Loyalty Program award". India Info Line. Retrieved 27 April 2014.
  6. ↑ "PAYBACK wins Retailer Customer Service Awards for 2013". India Info Line. Retrieved 27 April 2014.
  7. ↑ "American Express Completes Acquisition of Loyalty Partner". Retrieved 25 April 2014.
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