opendorse

opendorse is the athlete marketing platform that helps the biggest brands in sports share content on social.

Founded in 2012, the company is based in Lincoln, Nebraska. Founders Blake Lawrence and Adi Kunalic^[1] built and sold a 25 person social media agency that used social media to connect brand clients with customers and athletes with fans. In 2011, Lawrence and Kunalic began to work with athletes in brand campaigns and were exposed to the challenges that faced both parties.^[2] Lawrence and Kunalic subsequently founded opendorse seeking to make it easy for athletes and brands to work together to engage their fans.^[3]

Today, more than 2,400 athletes rely on opendorse to access content to share with their 800mm social media followers, including Rob Gronkowski, Draymond Green, Derek Carr, and Sydney Leroux. opendorse has partnerships with the NFL Players Association as well as over 20 collegiate and pro properties across the country. Additionally, more than 1,500 brands partner with opendorse to send content to athletes to share through their social media channels. Top advertisers including Coca-Cola, Head & Shoulders and Courtyard Marriott, and properties including the NFLPA, New Jersey Devils, Clemson Athletics and Nebraska Athletics all use opendorse to engage athletes and their audience.^[4]

In April 2015, opendorse received a $1.75 million investment led by Flyover Capital.^[5]

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