Omaze

Omaze
Formation September 2012 (2012-09)
Founder Ryan Cummins & Matthew Pohlson
Purpose Charity Fundraising
Headquarters Culver City, California, U.S.
Key people
 Matthew Pohlson (CEO), Ryan Cummins (Vice Chairman)
Website omaze.com

Omaze is an online fundraising platform that offers once-in-a-lifetime experiences and exclusive merchandise in support of critical causes.[1] The company was founded by Ryan Cummins and Matthew Pohlson in July 2012,[2][3][4] is privately owned, and is based in Los Angeles, California. The company has raised over $60 million[5] for over 200 charities,[6] including UNICEF,[7] After-School All-Stars,[8] Julia's House,[9] Product Red,[10] and Make-A-Wish Foundation.[11]

Campaigns

When launching a campaign Omaze typically uploads a video with the celebrity. On the campaign page anyone can enter to win the experience for a $10 donation. There is also merchandise, including T-shirts and autographed swag for sale that serve as additional entries.[5]

In July 2012, Omaze launched their first campaign. The winner got to be a judge on the series Cupcake Wars, and all entries supported Team Rubicon.[12]

In December 2015, Omaze partnered with Star Wars, and people could pay $10 to be entered into a draw to win the opportunity to visit the closed set of Star Wars: The Force Awakens. The campaign raised more than $4.26 million to benefit UNICEF.[13] The campaign launch video was a 2016 Webby Award Honoree.[14]

Omaze has had experiences with the following brands and celebrities:

Overhead

Omaze is a privately owned, for-profit company which claims that 80% of the donations go to the charity and 20% stays with Omaze. That information has not been verified. [5][29]

References

  1. ↑ Cummins, Ryan (2015-12-16). "How my organisation is helping Star Wars become a force for change". The Guardian. ISSN 0261-3077. Retrieved 2017-07-17.
  2. ↑ Jansen, Monika (August 22, 2011). "Win Once-in-a-Lifetime Experiences that Raise Money for Charity at Omaze". Tech.Co. Retrieved September 6, 2015.
  3. ↑ Milzoff, Rebecca (February 14, 2013). "Celebrity Charity Auctions: Six Winners' Stories". Businessweek.com. Bloomberg Businessweek. Retrieved September 6, 2015.
  4. ↑ Shontell, Alyson (July 23, 2012). "Omaze Raises $1 Million So Regular People Can Experience Once-In-A-Lifetime Opportunities For $5". Business Insider. Retrieved September 6, 2015.
  5. 1 2 3 "Can a Two-Minute Celebrity Video Save the World?". The Ringer. Retrieved 2017-11-27.
  6. ↑ "The $10 Cure for Hollywood's Gala Auction Fatigue". The Hollywood Reporter. Retrieved 2017-11-27.
  7. ↑ Cummins, Ryan (2015-12-16). "How my organisation is helping Star Wars become a force for change". The Guardian. ISSN 0261-3077. Retrieved 2017-08-23.
  8. ↑ "Arnold Schwarzenegger Wants You To Blow Sh*t Up For Charity". Tubefilter. 2015-05-15. Retrieved 2017-08-23.
  9. ↑ "Robert Downey Jr raffle raises £1m for Julia's House hospice". BBC News. 2015-04-07. Retrieved 2017-08-23.
  10. ↑ "U2 Offer Private Concert, Make Song Title Puns for Charity". Rolling Stone. Retrieved 2017-08-23.
  11. ↑ "Stan Lee Tribute Event Announced". Marvel. Retrieved 2017-08-23.
  12. ↑ "Omaze Contest: Be A Backstage Judge On Cupcake Wars!". Omaze Contest. Retrieved 2017-07-28.
  13. ↑ Cummins, Ryan (2015-12-16). "How my organisation is helping Star Wars become a force for change". The Guardian. ISSN 0261-3077. Retrieved 2017-07-28.
  14. ↑ "2016 | The Webby Awards". www.webbyawards.com. Retrieved 2017-07-28.
  15. ↑ "'Star Trek Beyond' Partners With Omaze for New Charity Campaign (Exclusive)". The Hollywood Reporter. Retrieved 2017-11-27.
  16. ↑ "David Lynch Foundation and Katy Perry Launch Omaze Campaign - BlackBook". BlackBook. 2017-06-19. Retrieved 2017-11-27.
  17. ↑ "Robert Downey Jr. Charity Contest Offers Trip to 'Avengers' Set". The Hollywood Reporter. Retrieved 2017-11-27.
  18. ↑ "Watch Idris Elba Get Hilarious Dating Advice From Kids". Retrieved 2017-11-27.
  19. ↑ "Chris Evans Wants to Play Escape-the-Room with You (for Charity!) | Nerdist". Nerdist. 2016-12-02. Retrieved 2017-11-27.
  20. ↑ "Watch Miley Cyrus, Alicia Keys Photobomb 'Voice' Fans". Rolling Stone. Retrieved 2017-11-27.
  21. ↑ "Matt Damon Spy-Pranks People for Charity | Nerdist". Nerdist. 2016-06-29. Retrieved 2017-11-27.
  22. ↑ "Matt Damon and Ben Affleck argue over who's better friends with Tom Brady for charity". For The Win. 2016-09-29. Retrieved 2017-11-27.
  23. ↑ "Channing Tatum goes undercover as Elvis Presley in elevator prank". EW.com. Retrieved 2017-11-27.
  24. ↑ "Guardians of the Galaxy Vol. 2 Omaze contest". EW.com. Retrieved 2017-11-27.
  25. ↑ "Game of Thrones Teams with Omaze and RED for Charity Set Visit". Comicbook.com. Retrieved 2017-11-27.
  26. ↑ "Get Lunch with the Rooster Teeth Family & Be VIP at RTX". Omaze.com. Retrieved 2018-04-01.
  27. ↑ "John Legend Is Now Singing at Dog Weddings" Check |url= value (help). Time. Retrieved 2017-11-27.
  28. ↑ "Jennifer Lawrence Needs a Drinking Buddy—and It Could Be You". E! Online. Retrieved 2017-11-27.
  29. ↑ "Enter To Win Your Dream Experience - Omaze.com". Omaze.com. Retrieved 2017-11-29.
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