Olivier Toubia

Olivier Toubia
Nationality United States
Title Glaubinger Professor of Business
Academic background
Education Massachusetts Institute of Technology
Thesis New approaches to idea generation and consumer input in the product development process (2004)
Doctoral advisor John R. Hauser
Academic work
Discipline Marketing
Institutions Columbia University

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School, Columbia University. He is known for his work on innovation, idea generation[1] and conjoint analysis.[2][3][4][5]

References

  1. ↑ Toubia, Olivier. "Idea Generation, Creativity, and Incentives" (PDF). Marketing Science. Retrieved 28 April 2011.
  2. ↑ "Olivier Toubia, Columbia Business School". Financial Times. 27 January 2011.
  3. ↑ "Can big data yield big ideas? Blend novel and familiar, new study finds".
  4. ↑ "'Get ready for a TV-like Twitter,' researchers say of network's future".
  5. ↑ "STUDY: People And Brands Are Using Twitter More Like Television".
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