Off Broadway Shoe Warehouse

Off Broadway Shoe Warehouse Logo
Off Broadway Shoe Warehouse
Division of Deichmann Group
Industry Retail
Founded Nashville, Tennessee, 1989
Headquarters Charlotte, North Carolina, U.S.
Number of locations
 75+
Area served
 United States
Key people
 Mark Lardie - CEO
Products Footwear
Owner The Deichmann Group
Website www.offbroadwayshoes.com

Off Broadway Shoe Warehouse is an American footwear retailer founded in 1989 in Nashville, TN.[1] The shoe brand has over 75 locations coast to coast. It employs over 6,500 associates in more than 40 states.[2] A typical Off Broadway Shoe Warehouse location offers over 30,000 pairs of shoes and more than 400 brands in each store.[3] Known for discounts prices, the stores carry popular footwear from brands like Nike, Skechers and Steve Madden.[4]

History

The company began as a three-day-a-week warehouse operation in downtown Nashville, making it one of the first “warehouse concept” stores in the country.[5] Off Broadway Shoe Warehouse grew to 20 locations along the East Coast before being acquired by The Deichmann Group in 2002, a German-Based privately held-footwear retailer.[2] Since being acquired by The Deichmann Group Off Broadway Shoe Warehouse has grown to more than 75 locations from coast to coast.[1]

In 2013 the company moved from its Atlanta headquarters to a new one in Charlotte, NC which they share with Rack Room Shoes another subsidiary company of The Deichmann Group. Rack Room Shoes doubled the size of its existing building to 144,000 square feet to create a permanent space for the Off Broadway Shoe Warehouse team. The cost of construction was $20 million dollars. The two brands combined payroll, human resources, information technology, logistics and the construction group.[6]

Shopping Experience

The brand is a warehouse shoe store concept geared toward patrons who want to browse to find a certain style. The shoes sold at Off Broadway Shoe Warehouse are more fashionable affairs that are quicker to market with smaller production runs. Women make up 70 percent of Off Broadway Shoe Warehouse sales.[7]

References

  1. 1 2 "About Us | Off Broadway Shoes". Off Broadway Shoes. Retrieved 2017-04-20.
  2. 1 2 "Rack Room Shoes Invests $16.03 Million To Expand Its Charlotte, N.C. Headquarters, Relocating Subsidiary - Area Development". Area Development. Retrieved 2017-04-20.
  3. ↑ "Rack Room Shoes, Off Broadway Shoe Warehouse Respond to Company Growth with New Hires | FDRA". fdra.org. Retrieved 2017-04-20.
  4. ↑ "Rack Room Shoes". Retail Merchandiser. Retrieved 2017-04-20.
  5. ↑ "West Covina mall welcomes Off Broadway Shoes". Retrieved 2017-04-20.
  6. ↑ "Rack Room Shoes". Retail Merchandiser.
  7. ↑ http://www.retail-merchandiser.com/reports/licensing-reports/2106-rack-room-shoes
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