OTB Group

OTB Group
S.A. (corporation)
Industry
Founded 2002 (2002)
Founder Renzo Rosso
Headquarters Breganze, Italy
Area served
 Worldwide
Key people
 Renzo Rosso
(President)
Riccardo Stilli
(CEO)
Products Clothing, fashion accessories
Revenue Increase €1.580 billion (2016)[1]
Number of employees
 Over 7.000
Subsidiaries Diesel, Maison Margiela, Marni, Paula Cademartori, Viktor & Rolf, Staff International, Brave Kid.
Website www.otb.net

OTB is the parent company of fashion brands Diesel, Maison Margiela, Marni, Paula Cademartori, Viktor & Rolf, and companies Staff International, specialized in ready-to-wear production and distribution, and Brave Kid, specialized in childrenswear production and distribution.

Overview and History

OTB is chaired by the Italian entrepreneur Renzo Rosso who founded Diesel. After creating the Diesel brand in 1978, Renzo Rosso acquired complete control of the company in 1985. In 2000, he acquired Staff International which currently holds global production and distribution license agreements with brands Maison Margiela, Marni Men, Dsquared2, Just Cavalli and Vivienne Westwood. In 2002, Renzo Rosso became the majority shareholder of Maison Margiela. In 2008 Viktor&Rolf joined the group, followed by Marni in 2012 and by Paula Cademartori in 2016.[2] Brave Kid is the company of the group specialized in the development, production and distribution of childrenswear. Brave Kid holds worldwide production and distribution license agreements with Diesel, John Galliano, Dsquared², Marni[3] and Trussardi.[4]

Key Milestones

  • 1978 – Renzo Rosso founds the Diesel brand
  • 1985 – Renzo Rosso takes full control of Diesel
  • Mid ‘90s – Diesel starts developing its worldwide retail network[5]
  • 2000 – Renzo Rosso acquires Staff International
  • 2001 – Staff International signs worldwide production and distribution license agreement with DSquared²
  • 2002 – The holding company Only The Brave is created
  • 2002 – Only The Brave becomes majority shareholder of Maison Margiela
  • 2008 – The Only The Brave Foundation, a not-for-profit organization, is born
  • 2008 – Only The Brave becomes majority shareholder of Viktor & Rolf[6]
  • 2010 – Only The Brave opens its headquarters built on the principles of eco-compatibility
  • 2011 – Staff International signs worldwide production and distribution license agreement with Just Cavalli
  • 2011 – Brave Kid is created, specialized in childrenswear production and worldwide distribution
  • 2012 – OTB engages in the restoration of Venice Rialto bridge
  • 2012 – Only The Brave becomes majority shareholder of Marni[7]
  • 2012 – Brave Kid signs worldwide production and distribution license agreement with DSquared²
  • 2013 – Only The Brave changes its name to its acronym OTB
  • 2013 – Diesel names Nicola Formichetti Creative Director
  • 2014 – John Galliano takes over the Creative Direction of Maison Margiela
  • 2016 – Marni's Creative Direction is entrusted to Francesco Risso
  • 2016 – The brand Paula Cademartori joins OTB
  • 2017 - Diesel names French BL Co-Creative Director

Social Responsibility

Only The Brave Foundation is a not for profit organization with the mission to fight social inequality and to contribute to the sustainable development of less advantaged areas and people throughout the world. Most of the foundation’s funds are invested in international projects, playing a significant social, economic and environmental role in the communities and countries the group is present. Without of course forgetting Italy, and in particular the territory where the group OTB is based and where the foundation invests in several programs chosen according to its overall selection criteria. The principle selection criteria of projects to support are indeed innovation, direct social impact and sustainability. So far, the Only The Brave Foundation has invested in over 170 projects, improving the life of more than 180,000 people,[8] and ranging from the sustainable development of a 20,000 inhabitants village in Mali,[9] to a microcredit project to support families and small business affected by the 2012 earthquake in Emilia Romagna, Italy.[10]

Marni, every year holds various special initiatives and installations, as the yearly charity projects for the Christmas season and for Milan's fair 'Salone del Mobile'. For each of these activities, Marni creates limited edition special products, made in Colombia by local artisans and women, who gain independence and freedom through their work.[11]

Since 1994, a special T-shirt bearing the text THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START has been present in all Maison Margiela collections. A percentage of the sales of these T-shirts is donated to ‘AIDES’, a French charity dedicated to fighting HIV and looking after patients living with HIV and AIDS.[12]

In 2012 the Venice City Council announced that OTB was the sponsor of the restoration of the Rialto Bridge[13] with a contribution of 5 million euro.[14][15][16][17]

In 2013, Staff International signed a deal with Ifitalia Group BNP Paribas, allowing its suppliers to access credit at favored conditions, thus supporting Italian producers.

Talent Support

ITS

In 2000 Renzo Rosso and Barbara Franchin,[18] founder of International Talent Support, devised a program to give fashion design students the chance to show their talent to a professional, audience of designers, buyers, headhunters, and international media. ITS is a creative platform to grant visibility and job opportunities to young talents in fashion,[19] accessories and jewelry design. ITS is the result of a worldwide scouting effort in over 1,000 schools in more than 80 countries of the world, becoming a network of influencers passionate about young talent, including names such as Raf Simons, Viktor & Rolf,[20] Gareth Pugh, Ennio Capasa, Antonio Marras, Sophia Kokosalaki, Marina Abramovic, Franca Sozzani, Cathy Horyn, Colin McDowell, Hilary Alexander, Cecilia Dean, Patti Wilson, Maria Luisa Poumaillou, etc. ITS is an important platform for OTB, the finalists of different editions are integrated in the style offices of many of the brands of the group,[21] confirming the quality of its scouting process.[22]

ANDAM

The ANDAM Award commonly known as ANDAM, is a fashion contest created by the Association Nationale pour le Développement des Arts de la Mode.[23] ANDAM is supported by private and institutional players of the cultural industry, such us DEFI (Département de l'Enseignement du Français à l'International) and the French Ministry of Culture and Communication. In addition to economical award ANDAM opens for the finalists the doors of Official calendar of Paris Fashion Week. Renzo Rosso was the mentor of the 2013 ANDAM edition,[24] the finalists, Alexandre Mattiussi and Christine Phung, received a cash prize as well as two seasons mentoring by Rosso.[25]

See also

References

  1. ↑ http://wwd.com/business-news/financial/designer-brands-lift-otb-performance-10846851/
  2. ↑ http://wwd.com/business-news/mergers-acquisitions/otb-buys-paula-cademartori-brand-renzo-rosso-10691114/
  3. ↑ http://uk.fashionmag.com/news/Marni-changes-partners-for-its-children-s-line,454979.html#.VgPeSbW6Qa4
  4. ↑ http://uk.fashionnetwork.com/news/Trussardi-recruits-new-partner-for-junior-line,753516.html#.WC85ElV6SUk
  5. ↑ "Renzo Rosso 1955— Biography - Beginnings, Fashion outlaw, Conquering the united states and the world". referenceforbusiness.com. Retrieved 2014-02-11.
  6. ↑ "Viktor&Rolf - Heritage". viktor-rolf.com. Retrieved 2014-02-11.
  7. ↑ http://www.otb.net/library/press/otb-marni-dic-2012_eng.pdf
  8. ↑ "Only The Brave Foundation | Only The Brave Foundation |". otbfoundation.org. Retrieved 2014-02-11.
  9. ↑ "Millennium Villages | Only The Brave Foundation Launches Partenership with Millennium Promise". millenniumvillages.org. Retrieved 2014-02-11.
  10. ↑ "Etimos Foundation". etimosfoundation.org. Retrieved 2014-02-11.
  11. ↑ "Marni soutient les enfants défavorisés à travers le monde | Vogue". vogue.fr. Retrieved 2014-02-11.
  12. ↑ "Page d'accueil | Aides". www.aides.org (in French). Retrieved 2017-03-28.
  13. ↑ "Renzo Rosso Signs Restoring Project For Rialto Bridge - www.sportswearnet.com". sportswearnet.com. Retrieved 2014-02-11.
  14. ↑ "Rialto in jeans, as Venice finds cash for repair - Chicago Tribune". articles.chicagotribune.com. Retrieved 2014-02-11.
  15. ↑ "Ponte di Rialto bridge restoration - Diesel CEO Renzo Rosso sponsorship (Vogue.com UK)". vogue.co.uk. Retrieved 2014-02-11.
  16. ↑ "Città di Venezia - Sala stampa - Renzo Rosso and OTB for the Rialto Bridge: restoration sponsorship presented today in Venice". comune.venezia.it. Retrieved 2014-02-11.
  17. ↑ "Città di Venezia - Renzo Rosso e OTB per il Ponte di Rialto: presentata la sponsorizzazione del restauro". comune.venezia.it. Retrieved 2014-02-11.
  18. ↑ "Da Trieste i vincitori di ITS International Talent Support: Han Chul Lee (Its Fashion), Tomohiro Sato (premio della giuria), Xiao Li (Diesel Award) - Elle". elle.it. Retrieved 2014-02-11.
  19. ↑ "ITS 2013 – Discover all about International Talent Support: fashion, jewelry, accessories and photo competition". itsweb.org. Retrieved 2014-02-11.
  20. ↑ "ONE TO WATCH: Niran Avisar wins Diesel Award at ITS#TEN | Grazia Fashion". graziadaily.co.uk. Retrieved 2014-02-11.
  21. ↑ "contemporary fashion archive". contemporaryfashion.net. Retrieved 2014-02-11.
  22. ↑ "ITS#NINE 2010 Talent competition (Vogue.com UK)". vogue.co.uk. Retrieved 2014-02-11.
  23. ↑ "Association Nationale pour le Développement des Arts de la Mode. | Andam". andam.fr. Retrieved 2014-04-01.
  24. ↑ "Alexandre Mattiussi receives the Andam prize - News : Design (#340256)". uk.fashionmag.com. Retrieved 2014-04-01.
  25. ↑ "Alexander Mattiussi Wins Andam Award 2013 (Vogue.com UK)". vogue.co.uk. Retrieved 2014-04-01.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.