NowThis News

NowThis
Founded September 2012 (2012-09)
Founder Kenneth Lerer
Eric Hippeau
Brian Bedol
Fred Harman
Headquarters New York City, New York, U.S.
Parent Group Nine Media
Website nowthisnews.com

NowThis News is an American liberal website and media company,[1][2] which primarily distributes video news content to mobile devices and social platforms.[3][4][5]

History

NowThis News was founded by Huffington Post co-founder and former chairman Kenneth Lerer and former Huffington Post CEO Eric Hippeau in September 2012.[6]

NowThis originally focused exclusively on social media platforms such as Facebook, having announced in 2015 that it would not have a homepage. By 2018, it had backed down from this position.[7]

On December 8, 2015, NowThis News raised $16.2m in Series D funding. By this time, the company has said that 68% of its audience were millennials between the ages of 18–34. It was announced that this funding would be used to launch more focused channels.[8]

On March 17, 2017, NowThis News took over the YouTube channel Seeker Daily (previously known as TestTube) as a campaign to launch the network on YouTube.[9] As of April 1, 2017, the channel had stopped posting videos to the channel. On September 8, 2017, Now This rebranded the channel as Now This World, following the same format as Seeker Daily and bringing back some former hosts.[10]

On May 4, 2017, NowThis News relaunched the YouTube channel SourceFed Nerd as NowThis Nerd,[11] having acquired and subsequently terminated it previously. On July 3, 2017, NowThisNerd released a video confirming that they are reverting the channel back to SourceFedNerd and deleting the content they had made since the change,. As such, SourceFed Nerd now lives as an archive of the original content and NowThisNerd has become its own separate channel.[12]

Former Channel 4 News head of digital Jon Laurence joined as Deputy Editor in January 2018.[13]

References

  1. ↑ "NowThis News is not news; it's a straight-up propaganda outlet". Washington Examiner. 2018-06-06. Retrieved 2018-10-14.
  2. ↑ "NowThis News - Media Bias/Fact Check". Media Bias/Fact Check. Retrieved 2018-10-14.
  3. ↑ "Inside NowThis, The Upstart That's Owning Social News". WIRED. Retrieved 4 November 2016.
  4. ↑ Sheila Shayon (September 11, 2012). "NowThis News: Not Your Father's CNN or Mother's Huffington Post". Brand Channel. Retrieved 3 April 2013.
  5. ↑ Josh Sternberg (November 9, 2012). "Can NowThis News Crack Mobile Video?". Digiday. Retrieved 3 April 2013.
  6. ↑ Jessi Hempel (December 5, 2012). "Will news bites for digital natives work?". Tech Fortune. Retrieved 3 April 2013.
  7. ↑ Weissman, Cale Guthrie (21 February 2018). "Here's An Abridged Timeline Of Digital Media's Pivot To Video". Fast Company. Retrieved 22 February 2018.
  8. ↑ Ha, Anthony. "Video News Startup NowThis Raises $16.2M Led By Axel Springer". TechCrunch. Retrieved 2015-12-08.
  9. ↑ "Seeker Daily Is Becoming NowThis". youtube.com. Retrieved 2017-04-09.
  10. ↑ "We're Back! (What Happened?)". youtube.com. Retrieved 2017-09-08.
  11. ↑ "Welcome to NowThis Nerd". youtube.com. Retrieved 2017-05-04.
  12. ↑ "Sourcefednerd's Real-Time Subscriber Count – Social Blade YouTube Stats | YouTube Statistics". socialblade.com. Retrieved 2017-05-04.
  13. ↑ "Jon Laurence". Channel 4. Retrieved 9 January 2018.
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