NikNaks (South African snack)

Product type Cheese puffs
Owner Simba Chips
Country South Africa
Introduced 1972
Related brands Simba Chips
Markets Southern Africa
Website Official website

NikNaks, also known as "amaNikNaks,"[1] is the brand name for a popular[2] brand of South African Cheese puffs manufactured by the Simba Chips company since 1972.[3] It originally only came in 'Cheese' flavour. It typically comes in 55 gram and 150 gram bags. It is primarily made from maize, vegetable oil, salt, and cheese.

Though based in South Africa and mostly consumed in the Southern African region, NikNaks are consumed internationally due to South Africa's diaspora.[4]

Branding

A selection of three NikNaks packets from 1972 to 2010 that illustrate the change in design of the brand's mascot 'Nik the Naks' over time. With the original NikNaks packet on the left showing the original Kaapse Klopse minstrel design (Cheese flavour), the design used in the 2000s in the middle (Cheese flavour), and the final design adopted in 2010 on the right (Fruit Chutney flavour).

The brand features the brand mascot, Nik the Nak, on a yellow packet with different coloured diamonds arranged in a circular pattern depending on the flavour. Green for fruit chutney, brown for spicy beef, and pink for cheese. In the 2000s the image of the brand mascot was altered due to concerns over the racially prejudicial nature of the original image featuring a stylised Kaapse Klopse minstrel.[5] The mascot was originally "introduced as a middle-aged comic-like character [that] has since evolved into a funkier more youthful male, symbolising elements of youth culture."[1]

The new and final (as of 2016) branding was finalised in 2010 when a design from the advertising agency Graffiti by Mzwandile Buthelezi was chosen after members of the public voted it the best of 3 possible new options.[6]

In 2014 British importers of South African Niknaks were issued with legal letters informing them not to import the snacks into the country as they infringed on the brand name of the older, 1941-established British brand Nik Naks manufactured by KP Snacks.[7]

Flavours

NikNaks currently come in four flavours.

  • Original Cheese - the brand's original flavour in a yellow and pink packet.
  • Spicy Beef - launched on the brand's 40th anniversary in October 2013 in a yellow and brown packet.[1]
  • Fruit Chutney - in a yellow and green packet.
  • Spicy Tomato - in a yellow and red packet launched in 2010[6] (discontinued).
  • Sweet Chili and Cheese - in a blue packet (discontinued).
  • Chilli Cheese - in a yellow and red packet launched in November 2015.[8]

Nutritional information

Cheese Flavour Spicy Beef Fruit Chutney Flavour
Average Values Per 100g Per Bag Per 100g Per Bag Per 100g Per Bag
Energy (kJ) 2335 1284 2375 1284 2335 1284
Energy (kCal) 564 307 564 307 559 307
Protein 6.2g 2.5g 6.2g 2.5g 6.2g 2.5g
Carbohydrate 53g 29g 53g 29g 53g 29g
of which Sugars 1.3g 0.7g 1.3g 0.7g 1.3g 0.7g
Fat 36g 17.9g 36g 17.9g 36g 17.9g
Sodium 0.839g 0.461g 0.8g 0.461g 0.992g 0.461g

References

  1. 1 2 3 "NikNaks celebrates over 40 years of snacking with new Spicy Beef flavour". www.foodstuffsa.co.za. Retrieved 2016-07-28.
  2. ↑ "South Africa's 25 most nostalgic foods". Eatout.co.za. Retrieved 28 July 2016.
  3. ↑ "Simba NikNaks - Cheese". SA Goodies. Retrieved 28 July 2016.
  4. ↑ "What African expats miss most about home - Homecoming Revolution". 2015-01-20. Retrieved 2016-07-28.
  5. ↑ Mackay, Alistair (26 March 2015). "Brand Politics: Whose heritage is it, anyway?". Marketlives.com. Retrieved 28 July 2016.
  6. 1 2 "NIKNAKS launches a new pack and a spicy new flavour". Retrieved 2016-07-28.
  7. ↑ Sanderson, Sertan. "Trademark dispute could halt import of Simba Niknaks into UK". Retrieved 2016-07-28.
  8. ↑ "NikNaks introduces a spicy new flavour". Fastmoving.co.za. Retrieved 2016-07-28.
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