NeuroNation

NeuroNation
Type of site
 cognitive training
Available in German, English, Spanish, Portuguese, Italian, Turkish, Russian, French
Created by Rojahn Ahmadi and Jakob Futorjanski
Website www.neuronation.com
Alexa rank 28,089
Commercial yes
Users 10 million
Launched 2011

NeuroNation is a cognitive training website and app that was launched in 2011. The app is available on Android and iOS and as of 2015, was offered in eight languages.[1] The app is well-designed but expensive.[2]

Its use is reimbursed by several German health insurers, including Deutsche BKK.[3] While the NeuroNation app and similar ones are heavily advertised with claims of improving general cognitive function, there is no evidence to show that NeuroNation or similar programs do so; at most they improve performance in the training tasks given in the program.[4][5]

It was created by coders Rojahn Ahmadi, Ilya Shabanov, and Jakob Futorjanski in a collaboration with psychologists of the Free University of Berlin and Technische Universität Dortmund.[6] Their venture was funded by a bank loan, a grant from Beuth University of Applied Sciences Berlin, and by 50000EUR raised on the crowdfunding site Seedmatch.[6][7] The online platform was launched in 2011, and initially served Germany, Austria, and Switzerland.[7] In 2014, Der Spiegel and XLHealth AG bought a 25% stake in NeuroNation, financing an expansion into French, Spanish, Russian, and Portuguese markets.[7]

The program began with a single-payment model, later shifting to a subscription business model.[6] The app offers some content free, while other activities are available through in-app purchases.[8]

References

  1. ↑ Maas, Marie-Charlotte (18 March 2015). "Senioren-Start-ups: Alt, aber oho - WiWo Gründer". WiWo Gründer (in German).
  2. ↑ Zellfelder, Steffen (14 September 2014). "Gehirntraining mit NeuroNation". PC Welt (in German). Archived from the original on 15 October 2014.
  3. ↑ "Schlaganfall: Kasse zahlt erstmals Digital-Health-Anwendung". Ärzte Zeitung (in German). 26 August 2014.
  4. ↑ Vincent, James (June 21, 2016). "The benefits of brain-training games? They're all in your head". The Verge.
  5. ↑ Simons, DJ; Boot, WR; Charness, N; Gathercole, SE; Chabris, CF; Hambrick, DZ; Stine-Morrow, EA (October 2016). "Do "Brain-Training" Programs Work?" (PDF). Psychological science in the public interest. American Psychological Society. 17 (3): 103–86. doi:10.1177/1529100616661983. PMID 27697851.
  6. 1 2 3 "Rojahn, Jakob & Ilya, Founders Of NeuroNation - Asian Entrepreneur". Asian Entrepreneur. October 14, 2014.
  7. 1 2 3 "Spiegel picks up stake in Berlin brain-training startup NeuroNation". Venture Capital Post. 24 January 2014.
  8. ↑ NeuroNation, Bangkok Post, 2014
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