NativeX
| |
Private | |
Industry | Mobile games, Advertising |
Founded | 2000 |
Headquarters |
Sartell, Minnesota United States, Minneapolis, Minnesota United States, San Francisco, California United States |
Key people |
Robert Weber, CEO & Co-Founder; Ryan Weber, Chief Product Officer & Co-Founder |
Website | www.nativex.com |
NativeX (formerly W3i)[1] is a Minnesota-based mobile advertising platform company.[2] Its product allows developers to integrate advertisements into mobile games.[3] The company was listed in American City Business Journals' Fast 50 as one of the fastest growing companies in Minneapolis–Saint Paul for 2013.[4] In 2014 the company announced an initiative to pay developers $30,000 in cash if they did not achieve a 30% increase in ad revenue.[5] On March 1, 2016, NativeX announced that it has been acquired by Mobvista, the largest mobile ad network company in Asia, for $24.5 million.[6]
References
- ↑ Ha, Anthony (7 August 2013). "NativeX Unveils New 'Psychographic' Targeting For Mobile Ads". Tech Crunch. Retrieved 15 January 2014.
- ↑ Schafer, Lee (12 October 2013). "Schafer: Tech firm shifts along with the marketplace". Minnesota Star Tribune. Retrieved 15 January 2014.
- ↑ Takahashi, Dean (20 March 2013). "W3i rebrands as NativeX and launches native advertising". Venture Beat. Retrieved 15 January 2014.
- ↑ "Biz Journals Fast 50 – No 10: NativeX". Minneapolis/St. Paul Business Journal. 25 October 2013. Retrieved 15 January 2014.
- ↑ Takahashi, Dean (15 January 2014). "NativeX guarantees game developers at least 30% increase in ad revenue – or will pay $30,000 in cash". Venture Beat. Retrieved 15 January 2014.
- ↑ "Mobile ad-tech startup NativeX acquired by Chinese advertising company Mobvista". Tech Crunch. 1 March 2016. Retrieved 1 March 2016.
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