Nash Format

Nash Format
Publishing
Industry Ukrainian culture
Founded September, 2006
Headquarters Kiev, Ukraine
Products Books, audiobooks, music
Website http://www.nashformat.ua

Nash Format (original name is «Наш формат») is a publisher based in Kyiv, Ukraine. First formed in 2006, Nash Format[1] is present in almost all segments of the Ukrainian book market and publishes prose fiction and non-fiction such as business, economy, psychology books, memoirs, essays, and motivational literature. Currently, the main line of the publisher's activity is business literature designed to form a new Ukrainian elite and to change the nation's general mindset. The company also provides a number of other cultural projects aimed at creating new ideas, meanings, values and initiatives — thus placing Ukrainian cultural revolution at the forefront of thought, turning ideas into reality.

Nash Format has an extensive distribution network encompassing more than 800 sales outlets throughout Ukraine. The publisher also has its two own bookshops. In total, Nash Format quickly went from a print run of just 16 000 in 2013 to roughly over 194 500 copies in 2016.

Books published

Nash Format has issued more than 100 Ukrainian translations: “Atlas Shrugged” by Ayn Rand, the most influential trilogy of the coming of age literature; “Long Walk to Freedom” by Nelson Mandela; “Brain Rules for Baby”, the bestseller of a developmental molecular biologist John Medina; “Zero to One: Notes on Startups, or How to Build the Future” by Peter Thiel; “Contagious: Why Things Catch On” by Jonah Berger; “Why evolution is true” by Jerry Coyne; “Rethinking Positive Thinking: Inside the New Science of Motivation” by Gabriele Oettingen etc.

The first books of Nash Format[2] were published in cooperation with our partner publishing houses, in particular, Lee Kuan Yew’s memoirs “Singapore Story: From Third World to First” (2011). The publisher has been actively providing publications since the end of 2012.

One of the most popular books by Ukrainian authors that were published by Nash Format is the nationwide artistic and cultural project of Antin Muharsky “Swindlerology” (Zhlobologia;2013, 2015), which describes the phenomenon of “swindling” through the perspective of famous (in a way, even scandalous) Ukrainian artists and scientists.

Cover for the translation of Taleb's "The Black Swan" published by Nash Format

Since 2014 the publisher set about translating the world bestsellers. The first edition of this series was the book “Great By Choice” (2014) by the American business consultant Jim Collins, then “My life and work” by Henry Ford ensued. The latest Ukrainian translations of the world bestsellers published by Nash Format are as follows: "The Black Swan" by Nassim Nicholas Taleb, "Capital in the Twenty-First Century" by Thomas Piketty, "Why Nations Fail" by Daron Acemoglu and James A. Robinson, "Civilization" by Niall Ferguson etc.

For each paperback or hard copy of book the company also produces e-book versions that can be purchased on the following sites: Наш Формат, Google Play, iTunes, Bookland, Smart Kyivstar.

Awards

In 2015 Nash Format was the 7th among the 20 best publishing brands according to Forbes Ukraine [3].

Audiobooks recording

Nash Format is the pioneer in the production of the Ukrainian-language audio books. Nash Format has issued more than 200 audio books — of both world and Ukrainian literature. These are included in the tutorial programs for national schools educating in Ukrainian language. Nash Format is the sole owner of Ukrainian sound audio books, issued in compliance with copyright and related rights, and all the requirements of current legislation of Ukraine, as well as using the internationally recognised holographic security elements (licensed brand) applied to all their products.

The best Ukrainian actors such as Adah Rogovtseva, Natalia Sumska, Petro Panchuk, Boris Loboda and other famous theater and cinema actors participated in recording the audiobooks. Recording studio — the only Ukrainian sound production studio that specializes in audio books recording.

Among the other audio books Nash Format has recorded are the following: “Zalyshynets(Abandoned). Black Raven” by Vasyl Shkliar (2011); “Lexicon of intimate cities” by Yuri Andrukhovych (2012); “Spring Games in Autumn Gardens” by Yuri Vynnychuk (2011).

One of the most popular audiobooks of Nash Format are "My life and Works" by Henry Ford and “Brain Rules for Baby” by John Medina.

Online shop

www.nashformat.ua offers Ukrainian cultural products — books, audio books, CDs, followed by a wide range of Ukrainian films, traditional souvenirs and gifts. The shop's product line comprises over 10 000 items. Nash Format also offers prompt shipping orders made by the most-convenient delivery services in Ukraine and around the world. The payment may be done in cash or through Visa / MasterCard, Webmoney, Privat24, PayPal.

Club

Nash Format regularly meets in its own discussion club at Kyiv, Ally Gorskoy, 5, hosting a wide range of talks and meetings with famous writers and public figures, creative workshops, and musical concerts with Ukrainian bands.

References

  1. ↑ http://platfor.ma/organizers/4d9ce7064ef3d/
  2. ↑ http://nashformat.ua/about-nf/
  3. ↑ Forbes.ua. "Рейтинг брендів видавництв". Forbes.ua (in Russian). Retrieved 2017-07-18.
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