Nakayoshi

Nakayoshi
October 1999 issue of Nakayoshi featuring art by Natsumi Ando
Categories Shōjo manga[1][2]
Frequency Monthly
Circulation 103,333[2]
(July-September, 2016)
First issue December 1954 (1954-12)
Company Kodansha
Country Japan
Language Japanese
Website Nakayoshi

Nakayoshi (なかよし, "Good Friends") is a monthly shōjo manga magazine published by Kodansha in Japan. First published in December 1954, it is a long-running magazine with over 60 years of manga publication history. The target demographic for Nakayoshi (like Ribon and Ciao) is girls of age 8–14. Roughly the size of a phone book (hence the term "phone book manga"), it generally comes with furoku, or small gifts, such as popout figures, games, small bags, posters, stickers, and so on. The furoku is an attempt to encourage girls to buy their own copies of the magazine rather than just share with a friend.

It is one of the best-selling shōjo manga magazines, having sold over 400 million copies since 1978. In the mid-1990s, Nakayoshi retailed for 400 yen and had an average of 448 pages. The estimated average circulation of Nakayoshi at this time was 1,800,000.[3] Its circulation peaked at 2,100,000 in 1993.[4] In 2007, its circulation was 400,000.[5]

During the 1990s, then editor-in-chief, Yoshio Irie attempted to move the magazine away from "first love" stories and introduced several fantasy manga such as Sailor Moon. During that period, Nakayoshi pursued a "media-mix" campaign, which involved close coordination of the magazine, anime productions based on the manga, and character merchandising.[6] Nakayoshi is also published on the 6th of each month.

Listed alphabetically by romanized title. The manga artist is listed in parentheses if known.

1–9 and symbols

A

B

C

D


F

G

H

I

  • Ibu Datte Oshigoto (Sawako Yamana)
  • Ichido Kiri (Utae Kusunoki)
  • Innocent Smile (Ema Ezumida)
  • Iroppakute Gomennasai (Junko Kanzaki)

J

K

L

  • Let's Get Married! (Wataru Mizukami)
  • Let's Smile Meg (Chizuru Takahashi)
  • Little Marchen (Sakyo)
  • Love Love Hinako! (Kaori Inose)

M

N

  • Natsu Iro no Gradation (Ryō Arisawa)
  • Nana Iro Magic (Yū Asagiri)
  • Neko Neko · Koneko (Kaoru Imai)
  • Niihao Pao Pao (Yoko Hatanohi)
  • Nobara no Mori no Otome-dachi (Marimo Shirasawa)
  • No Exit (Seta Haruhi)

O

P

R

  • Rocket Dash! (Umi Takeda)

S

T

  • Taiyō ni Smash! (Yui Ayumi)
  • Tenkū no Melody (Satsuki Tsukihara)
  • Tenshi no Tamago (Narumi Ootsubo)
  • Tokyo Mew Mew (Mia Ikumi and Reiko Yoshida)
  • Tomodachi (Asumi Hara)
  • Tomato na Ichinichi (Kyō Tateyama)
  • Tondemo Night (Rie Kosaka)
  • Tonneru Mikkiizu (Mariko Satō)
  • Tsuiteru ne Hiro-san (Natsumi Andō)
  • Tsubakiyo (Asumi Hara)
  • Twilight Connection (Maimi Momoki)

U

  • U · shi · ro no Tenshi (Himawari Ezuki)
  • Umi no Midori · Sora no Aoi (Chiaki Yagi)
  • Ultra Cute (Nami Akimoto)
  • Usotsuki Ouji to Nisemono Kanojo (Miasa Rin)

V

  • Virgin Blue (Yōko Izawa)

W

Y

Z

  • Zenmai Jikake no Tina (Yui Ayumi, created by Mika Akitaka)

Circulation

Year / Period Monthly circulation Magazine sales
1978 1,600,000[7] 19,200,000[7]
1979 1,800,000[8] 21,600,000[8]
1980 1,700,000[9] 20,400,000[9]
1981 1,400,000[10] 16,800,000[10]
1982 1,200,000[11] 14,400,000[11]
1983 1,200,000[11] 14,400,000[11]
1984 1,250,000[12] 15,000,000[12]
1985 1,250,000[13] 15,000,000[13]
1986 1,250,000[14] 15,000,000[14]
1987 1,250,000[15] 15,000,000[15]
1988 1,350,000[16] 16,200,000[16]
1989 1,350,000[17] 16,200,000[17]
1990 1,200,000[18] 14,400,000[18]
1991 1,200,000[19] 14,400,000[19]
1992 1,400,000[20] 16,800,000[20]
January 1993 to March 1993 1,750,000[21] 5,250,000[21]
April 1993 to March 1993 2,100,000[4] 25,200,000[4]
April 1994 to December 1994 1,750,000[21] 15,750,000[21]
1995 1,500,000[21] 18,000,000[21]
1996 1,100,000[21] 13,200,000[21]
1997 780,000[21] 9,360,000[21]
1998 530,000[21] 6,360,000[21]
1999 500,000[21] 6,000,000[21]
2000 500,000[21] 6,000,000[21]
2001 520,000[21] 6,240,000[21]
2002 550,000[21] 6,600,000[21]
2003 490,000[21] 5,880,000[21]
2004 500,000[21] 6,000,000[21]
2005 460,000[21] 5,520,000[21]
2006 418,500[22] 5,022,000[22]
2007 400,000[5] 4,800,000[5]
January 2008 to September 2008 343,750[23] 3,093,750[23]
October 2008 to September 2009 306,667[23] 3,680,004[23]
October 2009 to September 2010 252,084[23] 3,025,008[23]
October 2010 to December 2010 250,000[24] 750,000[24]
January 2011 to September 2011 198,910[23] 1,790,190[23]
October 2011 to September 2012 170,834[23] 2,050,008[23]
October 2012 to September 2013 152,667[23] 1,832,004[23]
October 2013 to September 2014 137,500[23] 1,650,000[23]
October 2014 to September 2015 124,542[25] 1,494,504[25]
October 2015 to September 2016 104,083[26] 2,180,004[26]
October 2016 to September 2017 96,608[27] 2,075,004[26]
October 2017 to March 2018 89,125[28] 534,750[28]
1978 to March 2018 414,137,226

International versions

An Indonesian language version, Nakayoshi: Gress!, is published monthly by Elex Media Komputindo in Indonesia. The series has been canceled effectively in January 2017.

References

  1. ↑ Thompson, Jason (2007). Manga: The Complete Guide. Del Rey Books. p. xxiii-xxiv. ISBN 978-0-345-48590-8.
  2. 1 2 "Girl's Manga" (in Japanese). Japanese Magazine Publishers Association. September 2016. Retrieved November 6, 2016.
  3. ↑ Schodt, Frederik (1996). Dreamland Japan: Writings on Modern Manga. Berkeley, CA: Stone Bridge Press. p. 94. ISBN 978-1-880656-23-5.
  4. 1 2 3 『雑誌新聞総かたろぐ 1994年版』
  5. 1 2 3 Japan Magazine Publishers Association Magazine Data 2007 Archived 2012-03-15 at the Wayback Machine..
  6. ↑ Schodt, Frederik (1996). Dreamland Japan: Writings on Modern Manga. Berkeley, CA: Stone Bridge Press. pp. 92–93. ISBN 978-1-880656-23-5.
  7. 1 2 『雑誌新聞総かたろぐ 1979年版』
  8. 1 2 『雑誌新聞総かたろぐ 1980年版』
  9. 1 2 『雑誌新聞総かたろぐ 1981年版』
  10. 1 2 『雑誌新聞総かたろぐ 1982年版』
  11. 1 2 3 4 『雑誌新聞総かたろぐ 1983年版』
  12. 1 2 『雑誌新聞総かたろぐ 1984年版』
  13. 1 2 『雑誌新聞総かたろぐ 1985年版』
  14. 1 2 『雑誌新聞総かたろぐ 1986年版』
  15. 1 2 『雑誌新聞総かたろぐ 1987年版』
  16. 1 2 『雑誌新聞総かたろぐ 1988年版』
  17. 1 2 『雑誌新聞総かたろぐ 1989年版』
  18. 1 2 『雑誌新聞総かたろぐ 1990年版』
  19. 1 2 『雑誌新聞総かたろぐ 1991年版』
  20. 1 2 『雑誌新聞総かたろぐ 1993年版』
  21. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 "コミック誌の部数水準". Yahoo! Japan. Retrieved March 6, 2007.
  22. 1 2 "Manga Anthology Circulations 2004-2006". ComiPress. 2007-12-27.
  23. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 日本雑誌協会JMPAマガジンデータによる1号当たり平均部数
  24. 1 2 出版指標年報2011より
  25. 1 2 "JMPAマガジンデータ : 女性 コミック". Japan Magazine Publishing Association. Retrieved September 20, 2016.
  26. 1 2 3 "JMPAマガジンデータ : 女性 コミック". Japan Magazine Publishing Association. Retrieved June 30, 2017.
  27. ↑ "JMPAマガジンデータ : 女性 コミック". Japan Magazine Publishing Association. Retrieved June 21, 2018.
  28. 1 2 "印刷部数公表". Japan Magazine Publishing Association. Retrieved August 10, 2018.
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