NUVI

NUVI
Public
Traded as NUVI:US
Founded 2012
Headquarters Lehi, Utah
Key people
 Keith Nellesen, CEO
Number of employees
 150 (2016)
Website www.nuvi.com

NUVI is a social media mining company, creating a SaaS (Software as a Service) tool that enables businesses and organizations to view or hear the things that people write, say, believe or feel about a subject or topic. The term "software as a service" (SaaS) is considered to be part of the nomenclature of cloud computing. There are very large numbers of conversations that take place daily in the social sphere; NUVI retrieves the conversations to enable businesses and organizations to listen, view, respond or engage.[1]

NUVI’s SaaS-based Social Media Suite is used by 300 international customers and 800+ U.S. customers, including 85 customers in its home state of Utah.[2]

In August 2013, NUVI launched a new tool to help analyze user groups on Twitter for trends.[3]

In August 2015 NUVI launched "Audiences" as a tool to give marketers access to Facebook's total aggregated and anonymized topic data.[4]

In May, 2016 NUVI expanded into its new 45,000 square foot building in Utah’s Thanksgiving Point Business Park.[1][5] An array of six 48” high-definition screens are located centrally in the Command Center to produce visual displays of social media feeds in real time. In addition to the Command Center, the office also features snack stations, a bleacher-style stadium conference room, open-area work spaces, and an indoor gym.[1]

In January, 2017 NUVI was named Business of the Year for Utah County, Utah.[6]

In September 2017 NUVI cut the ribbon for the NUVI Basketball Center named for them at the Utah Valley University (UVU).[7][8][9]

NUVI’s founder Keith Nellesen is also co-founder of Vivint and Vivint Solar. He was replaced temporarily as the CEO, then re-appointed as the CEO in 2016.[10][11]

References

  1. 1 2 3 "NUVI Doubles in Size, Moves to New Headquarters in Lehi - Utah Business".
  2. ↑ "Social Media Giant NUVI Doubles in Size, Moves to New Headquarters in Lehi, Utah - Business Wire".
  3. ↑ "NUVI Launches Twitter Monitoring Tool - silicontap.com".
  4. ↑ https://www.broadwayworld.com/bwwgeeks/article/NUVI-Releases-Audiences-One-of-First-Tools-to-Give-Marketers-Access-to-Facebooks-Complete-Anonymized-and-Aggregated-Topic-Data-20150804
  5. ↑ "NUVI Expands Into New Utah Headquarters - silicontap.com".
  6. ↑ Herald, Karissa Neely Daily. "NUVI named Business of the Year in Utah County". Daily Herald. Retrieved 2017-07-30.
  7. ↑ https://www.uvu.edu/supportuvu/gifts-in-action/nuvi_ribboncutting.php
  8. ↑ https://www.deseretnews.com/article/865688726/UVU-basketball-Utah-Valley-cuts-down-the-nets-to-open-NUVI-Basketball-Center.html
  9. ↑ https://www.businesswire.com/news/home/20170913005723/en/Privately-Funded-NUVI-Basketball-Center-Open-UVU
  10. ↑ "NUVI Taps Vivint Co-Founder As CEO - silicontap.com".
  11. ↑ "NUVI Chairman Resumes Role of CEO, as Current CEO Moves to New Pursuits - Business Wire".
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