NGP VAN

NGP VAN, Inc.
Private
Industry Voter databases. IT Consulting, Software as a service, Web hosting service, Online fundraising, new media technology
Founder Mark Sullivan, Nathaniel Pearlman
Headquarters Washington, D.C.
Somerville, Massachusetts, United States
Area served
 Worldwide
Key people
 Stuart Trevelyan
(President & CEO)
Revenue Increase US$ 28.9m(2016)[1]
Number of employees
 Increase 190 (2016)[1]
Divisions Fundraising/Compliance
Organizing
Digital
Non-Profits
Website ngpvan.com

NGP VAN, Inc. is a privately owned voter database and web hosting service provider used by the American Democratic Party, Democratic campaigns, and other non-profit organizations authorized by the Democratic Party. The platform or service is used by political and social campaigns for fundraising, campaign finance compliance, field organizing, and digital organizing. NGP VAN, Inc. was formerly known as Voter Activation Network, Inc. and changed its name to NGP VAN, Inc. in January 2011. The company was founded in 2001 and is based in Washington, District of Columbia, with an additional location in Somerville, Massachusetts.

In 2009, the company was the largest partisan provider of campaign compliance software, used by most Democratic members of Congress.[2] The company's services have been utilized by clients such as the Obama 2008 presidential campaign, the Obama 2012 presidential campaign[3], the Hillary Rodham Clinton 2016 presidential campaign, the Bernie Sanders 2016 presidential campaign, the British Liberal Democrats[4], and the Liberal Party of Canada. Its current president and CEO, Stuart Trevelyan, was a veteran of the 1992 Clinton-Gore War Room, providing research, analysis, and whip counts to the Clinton Administration as a member of the White House Office of Legislative Affairs.[5]

History

NGP VAN was created in November 2010 by the merger of its two predecessor companies, NGP Software, founded in 1997 by Nathaniel Pearlman, who later served as chief technology officer for Hillary Clinton's 2008 presidential campaign,[6] in his attic in Washington, D.C, and Voter Activation Network, founded in 2001 by Mark Sullivan, in his study in Cambridge, Massachusetts.[7]

In October 2014, NGP VAN launched their EveryAction fundraising management platform for non-profits[8].

Products

MiniVAN is a mobile canvassing application that allows for campaigns and organizations to contact voters or supporters, collect data, and sync the information back to their VAN or EveryAction database in real time, thus eliminating the need for paper lists and data entry.[9]

VoteBuilder is one of the software systems created by NGP VAN. It is used by the Democratic Party and associated campaigns to track interaction with potential voters. Votebuilder is used as part of campaign voter persuasion and "get out the vote" operations. It stores information like phone calls and other methods of contact with voters in the system. The software was created in 2006 to bridge a perceived gap in microtargeting abilities between the Republican and Democratic parties.[10]

On Wednesday December 16, 2015, NGP VAN released a code update to their Votebuilder application which contained a bug that allowed two campaigns to see proprietary analytical scores. On the evening of Thursday, December 17 the DNC revoked the Sanders campaign's access to the national voter file. [11] The Sanders campaign sued the DNC in District Court and concurrently fired Uretsky. On December 19, the DNC restored the Sanders campaign's access.[12][13][14]

NGP is a software platform for digital engagement, fundraising, and compliance reporting used by most federal Democratic campaigns. It is also used by state and local campaigns less often due to the service's high price tag. In August 2017, the company released NGP 8 used for campaign compliance.[15][16]

Innovation Platform is a series of APIs and integrations that was rolled out in 2014. “It will allow outside software developers and other engineers to write programs directly for its platforms.” [17][18] Several notable integrations include apps and services such as self-serve online advertising, broadcast and peer-to-peer text messaging tools, live calls, and do-it-yourself direct mail.[19][20]

References

  1. 1 2 "NGP VAN - Washington, DC". The Inc.5000.
  2. ↑ Becca Milfeld and Anne Marson (September 15, 2009). "Suite Talk". POLITICO.com.
  3. ↑ "Where does Obama's Money Go?". iHartPolitics.com.
  4. ↑ Mark Pack; Author, 101 Ways To Win An Election - Connect
  5. ↑ "Stuart Trevelyan". Bloomberg.com.
  6. ↑ "LinkedIn: Nathaniel Pearlman".
  7. ↑ "VAN:Personal Democracy Forum". July 5, 2010.
  8. ↑ Trevelyan, Stu. "Make EveryAction Count". EveryAction.com. Retrieved 12 December 2017.
  9. ↑ MiniVAN App Computes On The Campaign Trail - App Provides Names, Gender, Addresses Of Registered Voters by Graham Hakala for KQDS-TV; March 2, 2016
  10. ↑ Democrats Take Page From Their Rival’s Playbook. New York Times, 2008-10-31, https://www.nytimes.com/2008/11/01/us/politics/01target.html
  11. ↑ Amy Dacey. "Here's what happened with NGP VAN, the Sanders Campaign, and the Clinton Campaign". Medium.
  12. ↑ Taylor, Jessica (19 December 2015). "DNC Restores Sanders Campaign's Access to Voter Files After Data Breach: NPR". NPR. Retrieved 19 December 2015.
  13. ↑ Wagner, John (19 December 2015). "Accord reached after Sanders sues the DNC over suspended access to critical voter list".
  14. ↑ Steal the Bern - A brief campaign software glitch led to what the DNC said was improper access of records by Bernie Sanders' campaign. by Kim LaCapria; Snopes April 30, 2016
  15. ↑ "NGP VAN Unveils New Iteration Of Software Ahead of Midterm Cycle". Retrieved 2017-08-28.
  16. ↑ VAN, NGP. "NGP 8". act.ngpvan.com. Retrieved 2017-08-28.
  17. ↑ Democrats Take Lesson From Apple’s Playbook; By Patrick O'Connor for The Wall Street Journal; Aug 21, 2014
  18. ↑ Democrats' Data Platform Opens Access to Smaller Campaigns- NGP VAN Now Connects to Many Tech Partners By Kate Kaye for AdAge; Published on July 13, 2016
  19. ↑ Voter Targeted Digital Ads Now at Fingertips of Thousands of Democratic Campaigns by DSPolitical; September 15, 2016
  20. ↑ SpeakEasy Political Announces Data Partnership with NGP VAN by Speakeasy Political; February 23, 2016
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