Mura CMS

Mura Digital Experience Platform
Developer(s) Blueriver
Initial release 2008
Stable release
7.1 / July 13, 2018 (2018-07-13)[1]
Operating system Cross-platform
Type Content management software
License GPL v2, with special exception for plugins, themes and bundles
Website getmura.com

Mura Digital Experience Platform was created by Blueriver .[2]

Mura is dual-licensed as GPL v2 or a commercial license.[3]

Features

Content Management

  • In-context editing
  • Drag & drop page builder/layout manager
  • Customizable WYSIWYG editor
  • Form Builder
  • Re-usable content components
  • Custom navigation creation
  • Related content (across sites)
  • Multi-device preview
  • Document and file management
  • Content expiration & notification
  • File check-in/check-out
  • Versioning
  • Batch upload
  • Built-in Content Staging
  • Batch Publishing & Rollback
  • Structured & Flat (Filtered) Site Content Views
  • Social image creation (add-on)
  • Flexible template usage
  • Custom content types
  • Create websites, microsites, intranets, extranets, content hubs, landing pages and more

Content Personalization

  • Personalize by persona, buying stage, account, referrer and more
  • Serial storytelling via audience-specific narratives and calls-to-action
  • Trigger experiences via content consumption, 1st and 3rd-party data
  • Sync experiences with CRM and Marketing Automation
  • Connect experiences across channels
  • Add personalization to other platforms
  • Experience testing/optimization

Site Management

  • Multi-site support
  • Site member and admin user pools
  • Group-based permissions
  • Site/Module/Page-level permissions
  • Cacheing
  • User Registration
  • Oauth Support (Google & Facebook enabled login)
  • Live content audits by audience and content type
  • Section 508 accessibility compliant
  • GDPR compliant
  • SEO-friendly

Analytics

  • Call-to-action and conversion metrics
  • Content-performance metrics
  • Content scoring & engagement
  • Audience & buying stage-specific metrics
  • Content campaign metrics
  • Revenue attribution
  • Buyer journey velocity

Workflow

  • Structured & non-structured approvals
  • Content expiration & notification
  • File check-out/check-in
  • Content assignments
  • Content Delivery
  • Headless API
  • Content-as-a-Service
  • RSS
  • Flexible templating

Development

  • Complete API
  • Supports Popular Javascript Frameworks & Libraries (Vue.js, React.js, Node.js, Ember.js)
  • CSS Framework Support (Bootstrap, Foundation, and more)
  • Immutable architecture via Docker Containerization
  • Supports a complete DevOps workflow from local machine to git to staging to production
  • AWS/S3-ready
  • Highly flexible and extensible—build business apps leveraging mura core

Deployment

  • Deploys on Tomcat or other Java servlets
  • Supports Mysql, MS SQL, PostgreSQL, or Oracle databases
  • Container-ready (Docker)

Integrations

  • Google Analytics
  • Google Data Studio
  • CRM (Salesforce)
  • Marketing Automation (Marketo, Mautic, Silverpop)
  • ...or anything with an accessible API

Compatibility

Mura is a modern web application that can be deployed via Docker in a containerized environment, as a WAR file on any standard Java servlet container, such as Apache Tomcat, or natively with any modern CFML engine such Lucee or Adobe ColdFusion. Mura supports popular databases such as MySQL, MS SQL, Oracle and Postgres SQL.

Mura also supports Content as a Service and application development via Mura.js and any modern javascript framework or library such as Vue.js, Node.js, Ember, etc.

References

  1. ↑ //www.getmura.com/blog/now-available-the-immutable-mura-7-1/
  2. ↑ "Mura CMS - Overview". Retrieved 2013-02-18.
  3. ↑ "Mura CMS - Licensing". Retrieved 2013-02-18.


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