MullenLowe Profero

MullenLowe Profero
Industry Digital Marketing
Founded 25 March 1998 (1998-03-25)
Headquarters United Kingdom
Key people
  • Wayne Arnold - Co-Founder & Global CEO
  • Dale Gall – CEO EMEA
  • Aaron Reitkopf – CEO The Americas
  • Tymon Broadhead – Global CFO
  • Maria Johnston (nee McConchie) – Global Legal Counsel
Services Digital Advertising
Number of employees
 650+
Website www.mullenloweprofero.com

MullenLowe Profero is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include digital marketing, creative, media, technology, UX and strategy. It is the global network of MullenLowe Profero and part of the Interpublic Group.

History

Profero launched on 25 March 1998 by brothers Daryl & Wayne Arnold "having found finance by maxing out their credit cards."[1] During the same year Profero acquired Sky (UK and Ireland) as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day.[2] Since 1998 Profero Group have produced over 4,000 campaigns for clients including M&S, COI and Western Union, the company has expanded into Europe, Asia and Australia. In 2000 Profero become the first digital agency to join the Institute of Practitioners in Advertising.[3] A move that led to further development of the company and press the need for regional offices. From 2000 to 2010 Profero opened offices across the world to develop their global offering (London, Sydney, Shanghai, Hong Kong, Singapore, Tokyo Beijing, New York City, and Seoul). Profero were responsible for the concept behind Factory Shanghai in Shanghai, China.

Profero’s second expansion in America, the merger has been seen as a move to increase the "Profero Group" influence across Latin American markets.[4]

On 21 January 2014, Profero was acquired by Lowe & Partners, and is now operating globally as MullenLowe Profero.[5]

On 7 March 2017, MullenLowe appointed Razorfish’s Vincent Digonnet as APAC CEO.[6]

References

  1. ↑ https://www.facebook.com/proferoglobal facebook “founded”
  2. ↑ http://www.minonline.com/mmag/21-Most-Intriguing-Wayne-Arnold_5628.html%7COctober 1998: Became the first and only organization to "own" the Internet in the U.K. for a day with its fully integrated campaign for Sky Digital
  3. ↑ IPA elects new members - 7 March 2000
  4. ↑ Digital Shop Profero Buys Majority Stake in Vox Collective | Agency News - Advertising Age
  5. ↑ http://www.loweprofero.com/press/en/global/lowe-partners-and-profero-form-lowe-profero-group
  6. ↑ "MullenLowe appoints Razorfish's Vincent Digonnet as APAC CEO - Mumbrella Asia". Mumbrella Asia. 2017-03-07. Retrieved 2017-10-27.
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