Momchilovtsi (drink)

Momchilovtsi (Chinese: 莫斯利安; pinyin: Mòsīlìān) is a Chinese brand of drinkable yogurt produced by Bright Dairy & Food (光明乳业股份有限公司), a company in Shanghai. Made from Lactobacillus bulgaricus imported from Bulgaria, it was inspired by the yogurt in the village of Momchilovtsi, Bulgaria.[1]

History

In 2008 a group of people from Bright Dairy wishing to establish yogurt-making operations came to Momchilovtsi.[2]

Production of the yogurt began in December 2010. As of 2015 its sales consisted of 3.22 billion renminbi and its sales made up 20% of the total operating revenue of Bright Dairy & Food.[1]

References

  1. 1 2 "Chinese Company with Seven-year History of Momchilovtsi Village Yoghurt Production". Bulgarian News Agency. 2015-09-12. Retrieved 2017-07-18.
  2. ↑ Atanasov, Kostadin (translator) (2012-08-01). ""Momсhіlovtѕі" Yoghurt gainѕ huge рoрularіtу in China". Radio Bulgaria. Retrieved 2017-07-18.
  • Momchilovtsi official site (in simplified Chinese)
  • Bright Dairy & Food (in simplified Chinese)
  • "Yoghurt drinks on the rise in China". The Australian Dairy Farmer. 2015-01-11.


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