Mobile Telephony of Serbia

Mobile Telephony of Serbia
mts
Product type Wireless Services
Broadband internet
Telecommunication
Cable Television
Owner Telekom Srbija
Country Serbia
Introduced 1 June 1997 (1997-06-01)
Markets Serbia
Austria
Montenegro
Bosnia
Herzegovina
Website mts.rs

Mobile Telephony of Serbia (Serbian: Mobilna telefonija Srbije; marketed as mts since 2015 and formerly as mt:s from 1997 to 2015) is a consumer brand of Telekom Srbija under which it offers and provides all of its services to both private and corporate users. It was founded in June 1997 and started operating in August 1998. The company has wide range of offers to business and private clients, while the latest is 3G technology, introduced in late 2006.[1] mts's network has 4,121,025 subscribers as of December 2014.

History

mts' previous logo stylized as "mt:s", used from June 1, 1997 to April 8, 2015.

Mobile Telephony of Serbia was founded in June 1997 as the mobile telephone subdivision of Telekom Srbija which was established the same year by restructuring of PTT sistema Srbije public enterprise, as a single-member joint-stock company. Mobile Telephony of Serbia started operating in August 1998. By that time, Mobile Telephony of Serbia introduced a slogan called "imate prijatelje!" ("you have friends!" in English language).

In late 2006, the latest 3G technology was introduced. Telekom Srbija acquired a 65% controlling stake in Telekom Srpske for 646 million euros the same year, outbidding Telekom Austria with an offer of 467 million euros. The following year, Telekom Srbija expanded operations into Bosnia and Herzegovina and Montenegro.[2]

Mobile Telephony of Serbia's network has 4,121,025 subscribers as of December 2014.

In 2015, mts as a brand was launched taking over the mts abbreviation used previously for Mobile Telephony of Serbia (mt:s), but it does not carry that meaning and is a brand in itself. In 2015, it changed its slogan to "Tvoj svet" (translated to English as "Your world"). Beforehand, Telekom Srbija acquired a 55.8 percent of shares in the Dunav banka, becoming its majority owner.[3]

Mobile network technology

  • 2G (GPRS, EDGE up to 250 kbit/s) on 900 MHz and 1800 MHz
  • 3G (HSPA+ up to 42 Mbit/s) on 900 MHz and 2100 MHz
  • 4G (LTE up to 225 Mbit/s) on 800 and 1800 MHz

The Mobile Telephony of Serbia signal covers 92.00% of Serbia's inhabited territory and 89.13% of Serbia's land area. Company has 1.521 active base transceiver stations (BTS). The International Mobile Subscriber Identity Network Code of Mobile Telephony of Serbia is 220-03 and Mobile Station International Subscriber Directory Number Network Codes are 064 (international: +381 64), 065 (international: +381 65) and 066 (international: +381 66).

MTS TV

MTS TV (also known as Mobile Telephony of Serbia TV, Mobile Telephony of Serbia Television or MTS Television) is a digital television service owned by Telekom Srbija, which offers a range of fixed-line, mobile, and Internet communication services in Serbia, Bosnia and Herzegovina, Montenegro and Austria. The service provides thematic channels, HD channels, video on demand, video recording, the use of an Electronic Program Guide (EPG) and other services. There are also cable, satellite, and other specialty television providers in Europe.

See also

References

  1. ↑ "Corporate Brand | Telekom Srbija". mts – Tvoj svet (in Serbian). Retrieved 2017-04-03.
  2. ↑ "About us - History". Telekom Srbija. Retrieved 17 April 2013.
  3. ↑ "Telekom Srbija becomes Dunav Banka majority shareholder". telecompaper.com (6 January 2015). Retrieved 20 March 2015.
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