Mighty Beanz

Mighty Beanz
Type Toy
Company Moose Enterprises
Availability 2002-2006, 2010-2012, 2018-present–
Slogan Play 'em Race 'em Collect 'em
Official website

Mighty Beanz is a collectable children's toy line of beans created by Moose Enterprises in Melbourne, Australia.[1][2] The primary Mighty Beanz game is to race the beans down different types of battle stages.[3]

History

Original Line

The Mighty Beanz line was originally launched in Australia at the beginning of 2002 and found their way to United States markets that summer. Five series of beans were created:

  • “Series 1” included sixty Beanz (1-60) divided into teams of five, along with a red carrying case.
  • “Series 2” introduced seventy new Mighty Beanz (61-130). Again these were divided into teams of five with some beans able to glow in the dark.
  • “Series 3” produced only sixty new Mighty Beanz (131-190). This line of Beanz introduced color changing abilities along with a new green carrying case.
  • “Series 4” produced another sixty Mighty Beanz (191-250). This time around the Beanz were arranged into teams of three and also introduced a new mega Bean, which was substantially larger than the others.
  • “Series 5” came with a new name for the Mighty Beanz called Bean Bodz. There were sixty Bean Bodz produced (1-60) bringing the total amount of collectibles to 310. Bean Bodz were divided into teams of four and had interchangeable rubber bodies.

Furthermore, Moose Enterprises has portrayed several famous celebrities in the shape of their toy including Elvis Presley, Hulk Hogan and Steve Irwin.

Besides Mighty Beanz, Moose Enterprises also manufactured three Mighty Beanz racetracks to go along with their toys, Ultimate Jump Park, Collision Chaos, and Super S-Bend.[4] Each track came two limited edition Beanz that did not have printed numbers on them making them extremely collectible.

2010 Relaunch

In 2010 Moose Enterprises started a relaunch of their Mighty Beanz line in Australia, with a North American release in 2011. The Beanz now came in packs of three, six and ten. Franchises such as Marvel, Star Wars and DC Universe have partnered with Moose Enterprises since the relaunch to release new Beanz.

2018 relaunch

Moose is currently working on a new life for Mighty Beanz, starting with 140 new Beanz which were released on September 1st, 2018.

References

  1. ↑ "Toying with the world - Business - www.theage.com.au". www.theage.com.au. Retrieved 2018-01-23.
  2. ↑ "Moose Enterprises Pty Ltd.: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2017-10-25.
  3. ↑ "Toys jumping off the shelves". Gympie Times. Retrieved 2018-01-23.
  4. ↑ "Mighty Beanz 2010 and Flip-Track".
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