Microstay

Microstays are residency in a hotel room for less than 24 hours, choosing the check in time and length of the stay.[1][2] Although new to the western travel industry,[3] it emerged as a trend in the World Travel Market Global Trends Report 2013.[4][5] Under 24 hours bookings became more popular in Europe during a time where travellers demanded further flexibility in their journeys and hotels needed other sources of income, and ways to increase revenue.[1] Microstays provide a way for hoteliers to boost revenues,[6] as they can increase room inventories by selling the same room twice in a day.[7][8]

Business travellers make up the majority of the customer base.[9] This system also allows tourists and those taking day trips to take a break at a hotel without paying for overnight accommodation.

See also

References

  1. 1 2 Weed, Julie (23 December 2013). "By-the-Hour Microstays Add to Big Hotels' Bottom Line". New York Times. Retrieved 8 November 2015.
  2. ↑ "Ravel and tourism in a fast-changing world: New trends for 2014". Traveldailynews.com. Archived from the original on 2013-11-07.
  3. ↑ Pathak, Manisha (19 September 2014). "Micro-stay is the concept of providing hotel rooms on hourly basis by Hotelogix blog". Hotelogix. Retrieved 12 November 2017.
  4. ↑ Mark Johanson (5 November 2013). "Travel Trends For 2014: PANKs, Microstays And Asian Cruising". International Business Times.
  5. ↑ "World Travel Market Global Trends Report 2013" (PDF). S3.amazonaws.com. Retrieved 28 May 2018.
  6. ↑ Thompson, Hannah (21 December 2016). "Hoteliers urges to tap into "micro-stays" market to stay ahead". Bighospitality.co.uk. Retrieved 8 August 2017.
  7. ↑ "Micro-stay is here to stay! - Hotel Property Management System Software". Hotel Property Management System Software. Retrieved 2015-10-25.
  8. ↑ "Micro Stay - A win-win situation for hotels?". Travel Biz Monitor. 19 June 2017. Retrieved 12 November 2017.
  9. ↑ Woods, Ben. "ByHours now lets 'business travellers' book a hotel room in London for 3, 6 or 12 hours". The Next Web. Retrieved 8 August 2017.


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