May West

A May West (originally called a "Mae West", after the eponymous movie star, but the spelling was changed in the 1980s) is a round dessert cake with creme filling. It was created in Canada, and continues to be particularly popular in the province of Quebec. It is currently made by Vachon Inc., a division of Canada Bread.

The cake was invented by René Brousseau, patissier at Vaillancourt Inc., a Quebec City bakery. As of 1932 the May West was made by Stuart Ltd, run by the wealthy Montreal-based Allard family and subsequently bought out in 1979 by their longtime competitor, Vachon Inc.[1] Vachon continued to market them under the Stuart brand, before retiring the Stuart brand and rebranding the line to reflect a consolidated Vachon lineup.[2]

The original creme filling was custard, however it has since then been replaced by a shortening-based vanilla creme close in taste and texture to the filling found in Twinkies.

See also

  • Food portal

References

  1. ↑ "History - Home". Vachon. Retrieved 2012-02-26.
  2. ↑ "Inventor of May West snack cake dies", The Montreal Gazette, August 4, 2007
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