Maxeda

Maxeda
Private
Industry Retail
Founded 1999
Headquarters Amsterdam, Netherlands
Key people
 Tony De Nunzio, Chairman
Products General merchandise, financial services
Brands Brico, Praxis, Plan-It, Formido
Revenue € 1.337 Billion (2015)[1]
€ 101 Million (2013/2014)[2]
Number of employees
 4,837 (2013/2014)[3]
Parent Kohlberg Kravis Roberts
Website www.maxeda.nl

Maxeda (formerly Vendex KBB) is a Dutch retail group that operates do it yourself stores in Belgium and the Netherlands. Maxeda is the result of the merger of Koninklijke Bijenkorf Beheer (KBB) and Vendex. Formerly it owned large Dutch department stores. Since 2004 Maxeda is owned by a consortium of investors led by American private equity firm Kohlberg Kravis Roberts.

Do-it-yourself chains

Former chains

Clothing

  • MS Mode (at the time known as M&S Mode) (Netherlands, Belgium, Luxembourg, Germany, France and Spain) - sold in 2010 to Excellent Retail Brands
  • Hunkemöller (Lingerie) (Netherlands, Belgium, Luxembourg, Germany, France, Denmark, Curaçao, Saudi-Arabia, Bahrein, Qatar, United Arab Emirates, Kuwait and Aruba) — in 2010 sold to PAI Partners.
  • Claudia Sträter (Netherlands, Belgium, Luxembourg and Germany) - sold in 2009

Restaurants

  • La Place (Netherlands) — sold to Sun European Partners (along with Vroom & Dreesman)

Department stores

Consumer electronics

  • Dixons (Netherlands) — sold to Dexcom in 2006

Jewellery and watches

  • Schaap & Citroen (Netherlands) - sold in 2009

1980s & 1990s PCs

Vendex actively marketed Canada made Philips personal computers in the 1980s through early 1990s.

Maxeda ITS

Maxeda IT Services is an independent IT company which focuses on the Maxeda stores, formerly known as Vendex KBB ITS or IDETA. However they also have a wide selection of clients that are not within the Maxeda group. Since 2008, all employees and contracts were outsourced to Capgemini as Capgemini Retail Solutions, a part of Capgemini Outsourcing.

References

  1. ↑ http://www.maxedadiygroup.com/upload/docs/maxeda-diy-group-highlights-facts-2015-uk.pdf
  2. ↑ http://www.maxedadiygroup.com/upload/docs/maxeda-diy-group-annual-review-2013-2014-uk.pdf
  3. ↑ http://www.maxedadiygroup.com/upload/docs/maxeda-diy-group-annual-review-2013-2014-uk.pdf
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