Max Miedinger
Max Miedinger (24 December 1910 in Zurich, Switzerland – 8 March 1980, Zurich, Switzerland) was a Swiss typeface designer. He was famous for creating the Neue Haas Grotesk typeface in 1957 that was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.[1]
Between 1926 and 1930 Miedinger trained as a typesetter in Zurich, after which he attended evening classes at the Kunstgewerbeschule Zurich.
At age sixteen Max became an apprentice typesetter for Jacques Bollmann at a book printing office in Zurich. After four years as an apprentice, Miedinger enrolled in the School of Arts and Crafts.
Career
At 26 he went to work as a typographer in the advertising department of Globus, a renowned chain of department stores[2]. After ten years at Globus, Miedinger gained employment with Haas Type Foundry as a representative. In 1954, he created his first typeface design for Haas, Pro Arte, a condensed slab serif.
In 1956 Miedinger became a freelance graphic designer. Shortly after he collaborated with Edouard Hoffmann at Haas on the typeface Neue Haas Grotesk, which would later be called Helvetica.
Designs
- Helvetica (also known as Neue Haas Grotesk)
- Pro Arte, a condensed slab serif. Undigitised.
- Horizontal, a wide capitals design similar to Microgramma. Digitised as Miedinger.[3]
- Helvetica Monospace
- Helvetica Inserat
References
- ↑ Andrew Dickson meets Gary Hustwit, creator and director of the film Helvetica
- ↑ Malsy, Victor; Müller, Lars (2011). Helvetica forever : story of a typeface. Baden, Switzerland: Lars Müller. ISBN 3037781211. OCLC 171112004.
- ↑ "Miediger". MyFonts. Monotype/Canada Type. Retrieved 9 June 2015.
External links
- Max Miedinger, Font Designer of Helvetica
- Max Miedinger, the man
- Max Miedinger, History of the typeface
Laufer, David Calvin Dialogues With Creative Legends, New Riders Press, San Francisco, ISBN 978-0321885647, Page 98.