Manpasand Beverages

Manpasand Beverages Limited
Public
Traded as BSE: 539207
NSE: MANPASAND
Industry Food and Beverage
Founded 1998
Founder Mr. Dhirendra Singh
Headquarters Vadodara, Gujarat, India, Vadodara, India
Area served
 PAN India
Key people

Dhirendra Singh (Chairman & MD)

Abhishek Singh (Whole Time Director)
Products Mango Sip, Fruitsup, OXY Sip, Manpasand ORS
Revenue
  • Increase ₹717.11 crore (US$ 106 million)(2017)
Website www.manpasand.co.in

Manpasand Beverages Limited is a limited liability company in India. It owns brands such as MangoSip, Fruits Up, Manpasand ORS, and OXY Sip . Its MangoSip brand was the 2nd largest selling mango drink in India in 2014.[1]

History

Manpasand Beverages was established in 1998 by Dhirendra Singh.[1] Mr. Singh leased a factory formerly run by Mahananda Dairy in Mumbai to produce MangoSip, and began selling it in smaller tier-2, semi-rural, and rural markets that were ignored by the existing large beverage companies.[1][2]

The company realized the potential its flagship brand MangoSip had after succeeding in Uttar Pradesh. The same distribution formula helped them to grow the number of distributors steadily in other parts of India.[3]

In 2011, venture capital company SAIF Partners purchased 25% of the company.[1]

Future

Homegrown beverage company Manpasand Beverages is investing Rs 150 crore to set up a new manufacturing facility in South India largest Private Industrial park Sri City located at Chittoor district Andhra Pardesh in order to cater to the demands of southern markets. The Company is also setting up a fruit juice manufacturing facility at Chhatabar Industrial Area, Khurdha in Odisha, at an investment of Rs 150 crore. The new plant is a part of Company's expansion plans which are on at full swing. This would be the Company's ninth facility in the country, and will have a capacity of 50,000 cases per day.[4] [5]

Products

Mango Sip

The Mango Sip brand was established by Dhirendra Singh. The company has signed up Hindi film actor Sunny Deol as the brand ambassador.[6]

Fruitsup

The Fruits Up line of premium fruits drinks includes varieties such as guava, lichi, mango, apple, orange and mixed fruits.

Taapsee Pannu is Manpasand Beverages' new brand ambassador for FruitsUp[7]

OXY Sip

OXY Sip is a packaged drinking water brand launched in 2017 by Manpasand Beverages Ltd.

Manpasand ORS

Launched in 2014, Manpasand ORS is ready-to-drink oral rehydration salts sports drink. It is available in apple and orange flavors. It comes in 200 ml. tetra pack that is designed to be carried in a water belt and be consumed during exercise.[8][9]

References

  1. 1 2 3 4 "Forbes India Magazine - MangoSip Is Aiming For a Pan-India Presence". Forbesindia.com. Retrieved 2015-06-22.
  2. ↑ indiainfoline.com. "Manpasand Beverages 'Mango Sip' ranks 4th in juice brand". Indiainfoline.com. Retrieved 2015-05-12.
  3. ↑ "Manpasand Beverages to expand operations". The Hindu. 2013-12-05. Retrieved 2015-06-22.
  4. ↑ https://economictimes.indiatimes.com/industry/cons-products/food/manpasand-setting-up-rs-150-cr-manufacturing-plant-in-odisha/articleshow/64389433.cms
  5. ↑ "Manpasand Beverages to set up new plant in Sri City, invests Rs 150 cr". ETRetail. retail.economictimes.indiatimes.com. 2017-03-15.
  6. ↑ "Manpasand signs Mr. Sunny Deol as brand ambassador for Mango Sip | Business Standard News". Business-standard.com. 2014-01-13. Retrieved 2017-03-15.
  7. ↑ www.ETBrandEquity.com. "Taapsee Pannu is Manpasand Beverages' new brand ambassador for FruitsUp - ET BrandEquity". ETBrandEquity.com. Retrieved 2017-04-11.
  8. ↑ Alex Folkl (2010-11-19). "How Oral Rehydration Salt Works". Livestrong.Com. Retrieved 2015-06-22.
  9. ↑ "Oral Rehydration Salts". Trail Run Events. Retrieved 2015-06-22.
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