Manpacks

Manpacks
Private
Industry Men's essentials subscription
Founded January 2010
Defunct August 2018
Headquarters Providence, Rhode Island
Key people
 Founded by Ken Johnson and Andrew Draper
Products Men's underwear, undershirts, socks, hygienic items
Website http://www.manpacks.com/

Manpacks was a quarterly subscription service offering men's underwear, socks, toiletries and other basic needs.[1] Buyers created their pack with offered items including boxer briefs, undershirts, socks, shaving products, and condoms, and the pack was automatically delivered every three months.[2] The service has been discontinued.[3]

Foundation

Ken Johnson and Andrew Draper started working on the concept for Manpacks in December 2009 and founded the company in January 2010.[4][5] Manpacks began as an experimental side project, but demand increased. Soon, customer management and the processing of orders turned into a full-time job.[6] Upon launch, the site offered only offered underwear and socks.[7]

Manpacks was the first American subscription ecommerce service offering men's essentials.[8][9][10] Numerous sites have since spawned and imitated Manpacks' business model.[11][12] Shortly after launch, Manpacks was accepted into Betaspring's startup accelerator program.[13] Manpacks also raised $500,000 in an angel round from angel investors such as Dan Martell, 500 Startups, and Venture51.[14] The company at one time had more than 10,000 subscribers.[15]

Description

Manpacks automatically shipped men basic needs like socks, underwear, razors, and toiletries every three months or when desired.[16][17] Three months after placing an order, Manpacks would send customers a shipment reminder email.[16] Manpacks' primary customers were people buying for the men in their life, men who are averse to shopping, and the lazy.[1][4]

References

  1. 1 2 Manjoo, Farhad (June 9, 2010). "The Man, the Mouse and the Wardrobe". The New York Times.
  2. ↑ Wong, Danny (July 20, 2010). "Innovations in E-Commerce: The Subscription Business Model". Huffington Post.
  3. ↑ "Manpacks". August 22, 2018.
  4. 1 2 Odegard, Dave. "Manpacks, For a post-sniff test America". Maxim.
  5. ↑ Vora, Shivani (October 1, 2010). "Would You Buy Underwear By Subscription?". Inc.
  6. ↑ mario (February 3, 2011). "Ken Johnson – Co-founder and CEO of Manpacks.com". Idea Mensch.
  7. ↑ Kirsner, Scott (June 10, 2010). "Netflix for undies, and more, at Monday's Web Innovators Group". The Boston Globe.
  8. ↑ Chiang, Ben (April 18, 2012). "Subscribe For A Full Box Of Surprise". Business Insider.
  9. ↑ "Innovators: 3 Unusual Ecommerce Models". PracticalEcommerce.com. August 4, 2011.
  10. ↑ Wilhelm, Alex (April 9, 2012). "InsideManpacks, the hot essentials subscription service for dudes". The Next Web.
  11. ↑ Gratt, Matt (March 28, 2012). "Thoughts on #Subcom (Subscription eCommerce)". Grattisfaction.com.
  12. ↑ Warren, Renee (March 30, 2012). "Life of the Subscription Model". ReneeWarren.com.
  13. ↑ "BetaspringProfile: Manpacks". Betaspring.com.
  14. ↑ "CrunchBase Profile". CrunchBase.
  15. ↑ Mullins, Richard (April 8, 2012). "For males who avoid malls". The Tampa Tribune.
  16. 1 2 About FAQ. Manpacks.com.
  17. ↑ "HowHacker News Helped Manpacks Take Off – with Ken Johnson". Mixergy. November 1, 2010.
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