Mann Ki Baat

Mann ki Baat ( Narendra Modi )
Country of origin India
Home station All India Radio
Original release 3 October 2014 (2014-10-03) – present
No. of episodes 48th till 30 September 2018
Website pmonradio.nic.in

Mann Ki Baat (Hindi: मन की बात; roughly, "Heart's Voice") is an Indian programme hosted by Prime Minister Narendra Modi in which he addresses the people of the nation on All India Radio, DD National and DD News.[1][2][3]

In fifteen addresses of Mann ki Baat broadcast so far, more than 61,000 ideas have been received on the website and 1.43 lakh audio recordings by listeners have been received. Each month, some selected calls become a part of the broadcast.[4] 2 June 2017, PM Narendra Modi's 'Mann Ki Baat' will soon be available in regional dialects, starting with Chhattisgarh, Haryana and Jharkhand. For now, previous episodes won't be available in local languages. The aim is to expand reach of the program as far as possible.

Broadcast

The Prime Minister, Narendra Modi, is usually expected to address the nation every month on All India Radio. Having officially started on and from 3 October 2014, the programme aims to deliver the Prime Minister's voice to the general masses of India. Since television connection is still not available everywhere in India, especially in the isolated, rural and less developed regions, radio was chosen to be the medium for the programme, owing to its wider reach. An estimated 90% of the total Indian population is reachable over the medium [5] Additionally, various private FM radio stations in the metropolitan cities of India are allowed to broadcast a recording of the show.

Doordarshan's Direct to Home (DTH) service Freedish relays feeds of the 20-minute-long episodes, to television and radio channels.[6]

The first Mann Ki Baat programme was broadcast on the occasion of Vijayadashami on 3 October 2014[7][8] followed by the second broadcast on 2 November 2014.[9][10]

The former President of the United States was a part of the January edition of 'Mann Ki Baat', which was aired on 27 January 2015. Obama had arrived in India to be a part of the Republic Day Parade.[11][12]

Episodes

2014

3 October

Modi urged the listeners to purchase Khadi clothes to contribute to the prosperity of the poor. He also discussed the Swachh Bharat Abhiyan, the success of India's Mars Mission, skill development, Disabled children and MyGov.in website.[13]

2 November

Modi discussed several Government initiatives, including a scholarship for disabled children and grants to educational institutions for developing infrastructure for such children. He also discussed the positive effects of Swachh Bharat Abhiyan on health. He paid tributes to Indian soldiers, whom he had visited during Diwali in Siachen area.[14]

14 December

Modi discussed drug abuse, and appealed the youth to say no to drugs. He also said that the money spent on drugs might be used for funding terrorism. He stated that a toll-free helpline would be set up to help drug addicts and their families.[15]

2015

27 January

The US President Barack Obama co-hosted the show with Modi. Both answered a series of questions from Indian citizens. Obama also discussed the impact of some of the policies he had implemented in the US.

22 February

Modi addressed students, asking them to avoid exam stress and compete with themselves, not others.[16]

22 March

Modi discussed issues of concern to farmers, like soil health, right value for yield and land acquisition. He clarified many misunderstandings about the recent Land Act. Additionally, he addressed several concerns and questions voiced to him by the farmers of India [17]

26 April

PM Modi promised that his government will find a solution to the ‘One rank One Pension’ issue soon. He spoke in length about the new initiatives taken up by his government to fight poverty in the country. The prime minister also congratulated students on their success in board exams and urged them to choose a career that would help India.[18]

28 June

  1. Selfie With Daughter[19]

20 September

Initiative of Incredible India

25 October

PM spoke about no interview in non-gazette government jobs for Group B, C and D posts and gold monetisation.

2016

31 July

Modi says "Future will be technology driven, embrace it." He also said that the key to future is technology and to lead, one must innovate and participate in the nation building process.

28 August

Sports - Tribute to Dhyanchand. Rio olympics - praised Sindhu, Deepa and encouragement to women in sports.

25 September

URI Attack -tribute to 18 martyred soldiers. Will revenge the culprits.

30 October

Prime Minister Shri Narendra Modi addresses the nation through his Radio Address, Mann Ki Baat. This month's episode sees citizens from various corners of the nation addressing their questions and suggestions to PM Modi

27 November

Prime Minister Modi talks about India's commitment towards demonetisation. Also he shared some cases, wherein people adopted creative techniques to tackle the discomfort of demonetisation. PM assured that these inconveniences are temporary and things will get back to normal soon. PM Modi announced that we should move to LESS-CASH society and suggested people to adopt e-banking and mobile banking techniques for its achievement. He requested students and youth, which make up to 65% of total population of India, to educate the illiterate and poor people of India about the advantages of the same.

2017

29 January

Prime Minister Narendra Modi talks about the mindsets that the youth should possess about exams.

26 February

Prime Minister appreciated ISRO's recent achievements. He says, "The world has taken notice of India's achievements. This cost effective, efficient space programme of ISRO has become a marvel for the entire world. Prime Minister Modi also mentioned about Digidhan Fought Corruption and requested citizens to promote BHIM, which is a Mobile App developed by National Payments Corporation of India (NPCI)."

26 March

30 April

28 May

In this episode PM Narendra Modi said about the International Yoga Day ; Swachh Bharat Abhiyan & others topics.

25 June

30 July

27 August

24 September

29 October

26 November

31 December

Prime Minister Modi talks about cleanliness, separation of garbage, registration and importance of new millennial voters, and his dream for a new India and the role of positivity in bringing about change.

2018

28 January

25 February

25 March

Prime Minister talks about Preventive Healthcare[20]. He suggested that yoga as a form of preventive healthcare and urged people to adopt it as soon as possible.

Reception

The programme has been well received by the target audience, especially the urban masses residing in metropolitan cities across the country. A survey conducted in the lines of estimating the show's success, in 6 Indian cities including Mumbai and Chennai, has indicated that some 66.7% of the population had tuned in to listen to the Prime Minister's address and had found it useful.[21]

Mann Ki Baat became a major source of revenue for the All India Radio. The usual ad slots on AIR sold for ₹500 (US$7.00) - ₹1,500 (US$21) per 10 seconds, but a 10-second ad slot for Mann Ki Baat cost ₹2 lakh (US$2,800).[22]

In Man ki Baat Prime Minister Narendra Modi talks about Taboo in Society , Encourages good work done by Indian to improve society and country as a whole, Cites Example of acheiver in various fields.He has encouraged lots of Indian students at the time of exam to do well and how to fight exam pressure .

He has given good advice & talisman to achieve success in exam .

References

  1. ↑ "PM's first radio address 'Mann ki baat': Top 10 quotes", Rediff.com
  2. ↑ "Narendra Modi touches people through his Mann Ki Baat, leaves opposition squirming", Daily News and Analysis
  3. ↑ "Modi goes on AIR". The Hindu. 3 October 2014. Retrieved 10 August 2018.
  4. ↑ "PM Modi to address 16th edition of Mann Ki Baat on Sunday", The Times of India, New Delhi, ANI, 26 January 2016
  5. ↑ Gyan Varma. "Narendra Modi's All India Radio chat show starts Friday". livemint.com/.
  6. ↑ "Prime Minister Modi to address Nation on 'Mann ki Baat' today - Vishwa Gujarat English | DailyHunt". DailyHunt. Retrieved 2016-10-25.
  7. ↑ "Gladdening to read wonderful response to 'Mann Ki Baat' radio address: Modi". Firstpost.
  8. ↑ "Mann Ki Baat from the PM". www.narendramodi.in. 9 October 2014.
  9. ↑ "PM praises comments and ideas received for 'Mann ki Baat' Radio Programme".
  10. ↑ "PM Narendra Modi's Second Round of 'Mann ki Baat' on Radio on November 2". NDTV.com. 22 October 2014.
  11. ↑ "Mann ki Baat: Anyone in India or US can lead the country, says Obama". The Hindu. 2015-01-27. ISSN 0971-751X. Retrieved 2016-10-25.
  12. ↑ "Full transcript of Obama-Modi 'Mann ki baat' - Times of India". The Times of India. Retrieved 2016-10-25.
  13. ↑ "10 highlights from Prime Minister Narendra Modi's 'Mann Ki Baat'". dna. 3 October 2014.
  14. ↑ "Modi talks of govt schemes on 'Mann ki Baat' address". The Times of India.
  15. ↑ "Say NO to drugs, it's not cool: PM Modi on Mann ki Baat". 14 December 2014.
  16. ↑ "'Compete with yourself, not others': PM Narendra Modi tells students". Rediff. 24 February 2015.
  17. ↑ "PM Modi's 'Mann ki Baat' with farmers - The Times of India". The Times of India.
  18. ↑ "Narendra Modi's next Mann ki Baat to be telecast on Sunday April 26". news.biharprabha.com. 21 April 2015. Retrieved 21 April 2015.
  19. ↑ Every Indian feels proud that Yoga was performed all over the world on June 21: PM Modi in Mann Ki Baat
  20. ↑ "In 'Mann Ki Baat', PM Modi Stresses On Preventive Healthcare". NDTV.com. Retrieved 2018-04-04.
  21. ↑ Modi's 'man ki baat' was heard by 66% of listeners in 6 cities
  22. ↑ "PM Narendra Modi's 'Mann Ki Baat' turns big business for All India Radio", The Economic Times, 21 February 2015
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