Maha Koraiem

Maha Koraiem
Born (1978-03-05) March 5, 1978
Sydney, NSW, Australia
Nationality Australian
Occupation
  • Co-author of three bestselling cookbooks
  • Co-Founder & Director of SWIISH.com
Known for Books - Super Green Smoothies, The Good Life and Simple and Lean

Maha Koraiem is the Australian co-author of the best selling books Super Green Smoothies, [1] The Good Life, [2] and Simple and Lean. [3] She is the co-founder and director of swiish.com.[4]

Career

Swiish

In November 2012, Koraiem launched a lifestyle blog – swiish.com,[5] alongside her sister Sally Obermeder. The website focuses on living a luxe for less lifestyle and covers a range of topics including fashion, beauty, health, home and family. In 2015, swiish.com expanded into an online store with a monthly edit of fashion, accessories and homewares, along with products and accessories for smoothies.[6]

Books

In September 2014, Koraiem and Obermeder released the e-book Super Green Smoothies.[7] The e-book contained 30 green smoothie recipes created for weight loss and all round well being. Super Green Smoothies was so successful that in April 2015, Allen and Unwin went on to publish an extended paperback version, containing 60 recipes. The book is now in its 12th reprint and has sold over 120,000 copies. [8] It was a number one bestseller in Australian non-fiction in 2015.[9]

In March 2016, they released their cookbook, The Good Life, a cookbook full of easy to make meals they love to cook.[10]

In September 2017, they released their third cookbook, Super Green, Simple and Lean [11] which has over 140 recipes for smoothies, salads, bowls, and snacks.[12]

Smoothie Challenges

After success with Super Green Smoothies in 2015, Koraiem and her sister launched their first Super Green Smoothie 30 Day Smoothie Challenge.[13][14] The challenge requires participants to drink one super green smoothie everyday for 30 days, using the recipes provided. The challenge drew hundreds of participants and received extremely positive feedback, with many participants claiming they experienced increased energy and weight loss. Obermeder and Koraiem launched their second program, called the 'Summer Body Challenge', in December 2015, which includes a 4-week meal and exercise plan in addition to 30 Super Green Smoothie recipes. With advice from fitness instructors and nutritional experts, the challenge is specifically designed help participants lose weight and live a healthier lifestyle.

Past Career

While Maha now works as an author, blogger and health coach, her first career was in human resources. From 1999 – September 2010, Maha worked as the Head of Investment Bank Human Resources, where she provided tactical senior HR consulting to the CEO of J.P. Morgan in Australia as well as the division heads and senior management of Investment Bank.

From here, Maha moved into her role as a Head of HR at ANZ in 2010, where she was responsible for the strategic guidance and management of the HR function for the Global Loans, Corporate Advisory, Portfolio Management and Syndications businesses. Maha held this role until March 2013.

Maha attended top NSW selective school, James Ruse Agricultural High School, in Sydney's Carlingford. She went on to complete a Bachelor of Arts in the Division of Psychology at Macquarie University, graduating in 2006.

In 2016, Koraiem also completed studies in health and nutrition through Education, gaining accreditation with the International Institute for Complementary Therapists.

References

  1. ↑ "Super Green Smoothies - Sally Obermeder and Maha Koraiem - 9781760113711 - Allen & Unwin - Australia". www.allenandunwin.com. Retrieved 2016-07-26.
  2. ↑ https://www.allenandunwin.com/browse/books/general-books/food-drink/The-Good-Life-Sally-Obermeder-and-Maha-Koraiem-9781760291587
  3. ↑ https://www.allenandunwin.com/browse/books/general-books/food-drink/Super-Green-Simple-and-Lean-Sally-Obermeder-and-Maha-Koraiem-9781760292027
  4. ↑ "Fashion & Beauty, Lifestyle, Entertainment, Celebrities, and Designers | Swiish - Fashion, Beauty, & Lifestyle". www.swiish.com. Retrieved 2016-07-26.
  5. ↑ "Fashion & Beauty, Lifestyle, Entertainment, Celebrities, and Designers | Swiish - Fashion, Beauty, & Lifestyle". www.swiish.com. Retrieved 2016-07-26.
  6. ↑ "SWIISH by Sally Obermeder". SWIISH Pty Ltd. Retrieved 2016-07-26.
  7. ↑ "SUPER GREEN SMOOTHIES PAPERBACK". SWIISH Pty Ltd. Retrieved 2016-07-26.
  8. ↑ https://businesschicks.com/sally-obermeder-and-maha-koraiem-instagram-swiish-business/
  9. ↑ "Super Green Smoothies - Sally Obermeder and Maha Koraiem - 9781760113711 - Allen & Unwin - Australia". www.allenandunwin.com. Retrieved 2016-07-26.
  10. ↑ https://www.allenandunwin.com/browse/books/general-books/food-drink/The-Good-Life-Sally-Obermeder-and-Maha-Koraiem-9781760291587
  11. ↑ https://www.instagram.com/p/BZgEmhkBjCa/?taken-by=sallyobermeder
  12. ↑ https://www.allenandunwin.com/browse/books/general-books/food-drink/Super-Green-Simple-and-Lean-Sally-Obermeder-and-Maha-Koraiem-9781760292027
  13. ↑ REINES, ROS (2016-07-19). "Sally Obermeder's smoothie challenge may look like swamp sludge but it tastes like success". The Daily Telegraph. News Corp. Retrieved 2016-07-26.
  14. ↑ "SUPER GREEN SMOOTHIES 30 DAY STARTER CHALLENGE #1". SWIISH Pty Ltd. Retrieved 2016-07-26.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.