Magento

Magento
Developer(s) Magento, Inc.
Initial release March 31, 2008 (2008-03-31)[1]
Stable release
2.2.6 / September 18, 2018 (2018-09-18)[1]
Repository
Edit this at Wikidata
Written in PHP
Type Content management system, shopping cart software
License OSL v3, AFL v3
Website magento.com

Magento is an open-source e-commerce platform written in PHP. The software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.

Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which eventually completely acquired and then sold the company to Permira.[2]

On November 17, 2015, Magento 2.0 was released, with an aim to provide new ways to heighten user engagement, smoother navigation, improved conversion rates and revenue generation for store owners. It has business user tools that enhance the user experience of the software. Among the features changed in V2 are the following: reduced table locking issues, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easier customization, CSS Preprocessing using LESS & CSS URL resolver, improved performance and a more structured code base. Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework.[3] It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data.[4] On top of that, Magento 2 introduced the Model-View-ViewModel pattern to its front-end code using the JavaScript library Knockout.js.

History

Magento officially started development in early 2007. Seven months later, on August 31, 2007, the first public beta version was released.

Varien, the company owning Magento formerly worked with osCommerce. It had originally planned to fork osCommerce but later decided to rewrite it as Magento.

In February 2011, eBay announced it had made an investment in Magento in 2010, worth a 49% ownership share of the company. On June 6, 2011, eBay announced that it would be acquiring the rest of Magento, which would join its new X.Commerce initiative. Magento's CEO and co-founder Roy Rubin wrote on the Magento blog that "Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.".[5]

Yoav Kutner left Magento in April 2012 citing the vision for Magento has changed since the time of acquisition due to high-level staff changes.[6]

As a result of the breakup of eBay following Carl Icahn's raid, Magento was spun out as an independent company by the new owner Permira private equity fund on 3 November 2015.[7][8]

In May 2018 it was announced that Magento would be acquired by Adobe for $1.68bn with a view to integrating it into Adobe Experience Cloud, its Enterprise CMS platform.[9][10] The acquisition was finalized on June 19, 2018.[11]

Overview

Magento provides two distinct platforms: Magento Open Source (previously Magento Community Edition) and Magento Commerce; the latter is available in an on-premises version (previously Magento Enterprise Edition) or as a platform-as-a-service (previously Magento Enterprise Cloud Edition). There were also two former platforms, Magento Professional Edition, and Magento Go.

Magento Open Source

Magento Open Source, previously Magento Community Edition, is an open-source eCommerce platform. Developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. Since the first public beta version was released in 2007, Magento Open Source has been developed and customized in order to provide a basic eCommerce platform.

The current release and each of the previous historical release versions of the 1.X and 2.X version branches of Magento Open Source are available on the Magento Commerce, Inc. website for download as single-file downloads[12] Development of the 2.X version branch of Magento CE is coordinated publicly on GitHub.[13]

The latest actively supported versions of Magento Open Source are CE 1.9.3[14] and 2.2.0[15]

Magento will remain Open source[16] after the recent acquisition by Adobe

Magento Commerce

Released April 11, 2016, Magento Commerce is a platform as a service.

Magento 2 has many new and improved features, developer tools, and its architecture is quite different from all the previous versions.[17] Magento 2 was announced in 2010. It was planned for release in 2011, and its merchant beta version was released in July 2015.[18] Since then Magento 1 and Magento 2 have existed simultaneously.

Magento Commerce (On-Premises)

Magento Commerce (On-Premises), previously "Magento Enterprise Edition" is derived from Magento Open Source and has the same core files. Unlike Open Source, this is not free but has more features and functionality. This product is designed for large businesses that require technical support with installation, usage, configuration, and troubleshooting. Although Magento Commerce has annual maintenance fees, neither Open Source nor Commerce (On-Premises) include hosting. The Magento team develops Magento Commerce by cooperating with users and third parties. Development on the 2.X branch of Magento Commerce is coordinated publicly on GitHub.[19]

The latest actively supported versions of Magento Commerce are EE 1.14.2.4[20] and EE 2.2.0[21] released on May 31, 2017.[22]

Magento Consulting & Partners

While Magento 2 has a fully responsive template called "Luma", customization is most likely to be needed to make the most out of Magento.

Magento Expert Consulting Group

Merchants running their stores on Magento Commerce or are willing to switch to Magento Commerce can contact Magento's official Expert Consulting Group.[23]

Magento Partners

Solution Partners

Magento Solution Partners are companies that have extensive experience implementing and adjusting Magento websites. Anyone who is interested in modifying their Magento website can find a Magento Solution Partner in Magento's official Solution Partner Directory. [24]

There are different types of Magento Solution Partners. Some solution partners not only provide full website development but also 24/7 Magento Support. Others are focused on Magento Security , full project builds or fields they feel strong at.

Technology Partners

Magento Technology Partners are companies or products that help merchants improve their website out of the box. Their solutions and extensions cover more than 20 different categories including marketing automation, payments, content management, shipping, tax, hosting, and performance. To ensure quality and compatibility, all Magento Technology Partners pass a rigorous business and technology review. Magento Technology Partners can be found in the official website directory.[25]

Security concerns

In 2015 it was reported that outdated or unpatched Magento web stores are susceptible to a Cross-site scripting attack,[26] which allows attackers to perform online skimming to steal user credit card information. According to a security expert,[27] more than 4000 Magento web stores were vulnerable to such an attack in October 2016.

In 2017 security company DefenseCode reported that Magento CE web stores are susceptible to Remote Code Execution attack,[28][29] which allows attackers to perform online skimming, steal stored credit card information of future and previous customers, take control of the database, and in some instances even the complete server - including other Magento instances. It's suspected that up to 260,000 Magento web stores could be vulnerable to such an attack in April 2017.

Magento Events Worldwide

"Imagine eCommerce" is the annual Magento eCommerce conference[30] that has run since 2011. The first event was held in February 2011 in Los Angeles with more than 600 Magento merchants, partners, and developers. The goals of the “Imagine eCommerce” are sharing ecommerce ideas and providing networking opportunity sessions.

Besides Imagine, Magento also cooperates with local teams to set up a so-called "Magento Live" event in which the participants will have fantastic opportunities to learn more about the platform, ecommerce and which news has got in store for Magento merchants. The biggest event of Magento Live is Magento Live in Australia[31] (Sydney), Magento Live UK[32] or Magento Live France.

There is one non-profit organization which contributes up to more than 24 Magento events global per year named "The Meet Magento Association"[33] The association is open to all companies who are active in any form of commerce or distribution and who are and want using Magento commerce now or in future. They also run a big project called Localized Magento Edition where they get supported from the local Magento agency to transform Magento default to localized edition with native language and business norms. The project has been run on all developed market of Magento like Germany, Austria, Switzerland, France, Sweden, Denmark, Italy, Spain, the Netherlands, Poland, Romania and Russia and also Vietnam - a "rising dragon" for ecommerce trading in Asia [34].

Certification

There are four different Magento certifications. Three of them aim to prove developers' competency in implementing modules; one (Certified Solution Specialist) targets business users (consultants, analysts, project managers). Magento Front End Developer Certification is mainly focused on improving the user interface (UI) of back end developers who implement the core modules. The Plus certification tests deep understanding of Magento Enterprise modules and the entire architecture.[35]

Resources

Magento DevBox is a Docker container that allows for the easy installation of the latest Magento 2 CE or EE platform in a virtual environment.  It also allows developers to link to an existing local Magento 2 installation. As of June 2017, it is still in beta.[36]

Magento 2 released on 17 November 2015[37], the latest version is v2.2.4[38], download it from tech resources page or Github.[39]

Magento 1 migration to Magento 2 can be done by the official Data Migration Tool [40]. The migration can be performed by developers with extensive Magento 1 and 2 experience [41] or companies that specialize in Magento.

See also

References

[42]

  1. 1 2 "Release Magento 2.2.6". Magento. Retrieved 18 September 2018.
  2. ↑ "Magento sold by eBay: Opace on whether Magento can shine as a private company".
  3. ↑ "Varien and the Magento eCommerce Platform" (PDF). Zend. Retrieved 17 January 2015.
  4. ↑ Storm, Alan. "Magento for Developers: Part 7 - Advanced ORM - Entity Attribute Value". Magento. Retrieved 17 January 2015.
  5. ↑ Warren, Christina (6 June 2011). "eBay Acquires Open Source E-commerce Company Magento". Mashable. Retrieved 4 April 2018.
  6. ↑ Rao, Leena (12 April 2012). "Recently Departed Magento CTO And Co-Founder: eBay Doesn't Understand The Meaning Of Open". TechCrunch. Retrieved 4 April 2018.
  7. ↑ Lavelle, Mark. "Letter from our CEO". Magento.com. Retrieved 8 November 2015.
  8. ↑ Luis De Souza (3 February 2015). "Magento - Exact Online koppeling". www.iwebdevelopment.nl. Retrieved 5 April 2018.
  9. ↑ "Adobe to Acquire Magento Commerce". Adobe Newsroom. Retrieved 2018-05-21.
  10. ↑ "Adobe to acquire Magento for $1.68B". TechCrunch. Retrieved 2018-05-29.
  11. ↑ "Magento is Now Part of Adobe". Magento. Retrieved 2018-06-19.
  12. ↑ "Open Source Ecommerce Software & Solutions | Magento". www.magentocommerce.com. Retrieved 2016-03-14.
  13. ↑ "magento/magento2-community-edition". GitHub. Retrieved 2016-03-14.
  14. ↑ "Magento Community Edition 1.9.3". docs.magento.com. Retrieved 2016-10-18.
  15. ↑ "Magento Community Edition 2.2.0 Release Notes". docs.magento.com. Retrieved 2017-07-13.
  16. ↑ Asay, Matt (2018-05-21). "Doubling down on Adobe's Open Platform Vision with Magento". Medium. Retrieved 2018-05-23.
  17. ↑ "Magento 2 Release Notes". docs.magento.com. Retrieved 2016-07-06.
  18. ↑ "Magento 2 Beta Release Announcement". Magento Blog. Retrieved 2016-07-06.
  19. ↑ "magento/magento2". GitHub. Retrieved 2016-03-14.
  20. ↑ "Magento Enterprise Edition 1.14.2.4 Release Notes". merch.docs.magento.com. Retrieved 2016-03-14.
  21. ↑ "Magento Enterprise Edition, 2.2.0 Release Notes". docs.magento.com. Retrieved 2017-07-13.
  22. ↑ "magento/magento2". GitHub. Retrieved 2017-07-13.
  23. ↑ "Magento Expert Consulting Group | Magento". Magento. Retrieved 2017-09-03.
  24. ↑ "Solution Partners - Magento Partner Program". partners.magento.com. Retrieved 2017-09-03.
  25. ↑ "Technology Partners - Magento Partner Program". partners.magento.com. Retrieved 2017-09-03.
  26. ↑ Patching; Research; Security; Vulnerabilities; Malware; Sites cling to a million flawed, fading SHA-1 certificates: Netcraft; shops, Neutrino exploit kit attacks hit thousands of Magento; Connected kettles boil over, spill Wi-Fi passwords over London. "Neutrino exploit kit attacks hit thousands of Magento shops". theregister.co.uk. Retrieved 7 November 2016.
  27. ↑ "5900 online stores found skimming [analysis]". gitlab.io. Retrieved 7 November 2016.
  28. ↑ "Unpatched vulnerability exposes Magento online shops to hacking". PCWorld. Retrieved 2017-04-13.
  29. ↑ "High Risk Zero-Day Leaves 200,000 Magento Merchants Vulnerable". Threatpost. Retrieved 2017-04-13.
  30. ↑ "Magento Imagine Conference".
  31. ↑ "Magento Live AU". 2016.
  32. ↑ "Magento Live UK". 2016.
  33. ↑ "Meet Magento Association".
  34. ↑ Lydia, Schaffranek (2016). "Localized Magento Edition - The key to local markets".
  35. ↑ "MAGENTO CERTIFICATION". Magento. Retrieved 17 January 2015.
  36. ↑ "DevBox (Beta) quick installation overview | Magento 2 Developer Documentation". devdocs.magento.com. Retrieved 2017-05-29.
  37. ↑ "Magento 2 Roadmap". FireBearStudio. Retrieved 2018-04-27.
  38. ↑ https://devdocs.magento.com/guides/v2.2/release-notes/ReleaseNotes2.2.4CE.html
  39. ↑ "magento/magento2". GitHub. Retrieved 2017-10-27.
  40. ↑ "Data Migration Tool | Magento 2 Developer Documentation". devdocs.magento.com. Retrieved 2017-09-03.
  41. ↑ "Magento Certified Developers Directory". u.magento.com. Retrieved 2017-09-03.
  42. ↑ 2hats logic, "Beginners guide to customizing/handling layout in Magento2", 2Hats Logic Solutions, Sep 2017
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