Made in Britain (campaign)

Made in Britain is a not-for-profit organisation that supports British manufacturers under a single marque. The marque represents a standard of quality and unity for the British manufacturing sector within the UK and around the world.

The organisation works closely with the UK government and other groups to support skilled jobs and encourage creativity and sustainable growth. It campaigns all year round for British manufacturing.

History

Made in Britain first began as the Made in Britain campaign in 2011. This campaign was established by Stoves – a Prescot-based cooker manufacturer.

Stoves commissioned independent market research using 1,000 adults[1] to discover the public’s opinion on British manufacturing – and whether it actually made a difference to people’s buying habits. From the study, 55% said that supporting UK manufacturing and jobs was their main incentive to buy British and 36% claimed to buy British whenever they can.

Following the research, Stoves launched a competition to design a logo for the newly established campaign. The winner was Cynthia Lee, a student designer from the University of Nottingham.[2] On 11 July 2011, the accreditation marque was unveiled and British businesses were invited to apply to use the logo for the first time.[3]

After receiving support from the Labour Party[4] and with over 600 members on board, a new Made in Britain marque was commissioned in May 2013. The new design was finalised in June 2013[5] and Made in Britain was officially launched as an independent, non-profit organisation in December 2013.[6]

Board of members

Following the successful launch of Made in Britain as a not-for-profit organisation, a board of members was established. This is made up of volunteer members of Made in Britain, and leadership from other groups that support British design, trade and industry.

The current board members[7] are:

In April 2015, the campaign employed John Pearce as a full-time Chief Executive Officer. John joined the Made in Britain Campaign from the GREAT Britain Campaign, the government's overseas business, tourism and education initiative.[9]

Marque and branding

After it was commissioned by the board, the second iteration of the Made in Britain marque was created and designed by Kevin Lan and Miranda Bolter at The Partners. Inspired by a corner of the Union Jack, the marque is designed to be instantly recognisable as the Made in Britain organisation.

When businesses join Made in Britain as a member they get access to the Made in Britain marque to use on their products, packaging and marketing material.[10]

Flexible in size and scope, it’s used by a huge number of businesses in a number of industries. From large-scale industrial products and vehicles down to independently manufactured textiles, the marque is clear indicator of the diversity of British manufacturing.[11]

Members often use the marque alongside their ISO9000, BSI accreditations and the Queen’s Award for Export symbol.

Types of manufacture

The biggest appeal of the Made in Britain organisation is that it celebrates the diverse nature of British manufacturing. To join the organisation and have use of the marque, businesses must become members of Made in Britain.[12]

When members join, they fall into a set category type:

  • Building & Construction
  • Clothing & Apparel
  • Energy
  • Engineering
  • Environment
  • Food & Beverage
  • Health & Beauty
  • Home & Living
  • Printing & Publishing
  • Sports & Leisure
  • Technology
  • Transport

To prove their eligibility, companies must be transparent in their claims and display supporting information about their manufacturing process and policies.[13]

After joining, members are put into tiers depending on the financial turnover of the organisation – from T1 organisations (£1m per annum) to T4 organisations (>£30m per annum). T4 organisations include Vauxhall that use the Made in Britain marque on its range of Vivaro vans. Rory Harvey, Vauxhall’s Chairman and Managing Director, said:

“We are very proud of our 113-year heritage of building vehicles in Britain, and being part of this campaign is a great way to communicate this.”

“The Made in Britain campaign does a brilliant job of reminding customers that we have a highly-skilled workforce on our doorstep, producing thousands of high quality products.”

T3 and T2 organisations include Roman Showers and Fracino – you’ll find the Made in Britain marque featured on a large number of products. Velopresso is an example of a T1 organisation that has used the Made in Britain marque as a way to communicate its commitment to British manufacture.

“For us, the Made in Britain marque testifies not only to the provenance of Velopresso, but also to the strong relationships we’ve built with all those involved in its design and manufacture.”

Future plans

Made in Britain is working to help Crown Commercial Service to identify UK manufacturers that are keen to sell to local authorities and the UK government – either for the first time or to increase their sales.

References

  1. ↑ "Stoves launches campaign for 'Made in Britain' marque". The Drum. Retrieved 2017-09-22.
  2. ↑ "News analysis: The Made in Britain logo - Design Week". Design Week. 2011-07-19. Retrieved 2017-09-22.
  3. ↑ "'Made in Britain' marque unveiled following national campaign". The Drum. Retrieved 2017-09-22.
  4. ↑ www.overthrowdigital.com, Overthrow Digital -. "Kitchen & Bathroom News | Stoves' Made in Britain Campaign now independent". www.kandbnews.co.uk. Retrieved 2017-09-22.
  5. ↑ "Made in Britain". The Partners. Retrieved 2017-09-22.
  6. ↑ "Buying British? Look for this new Made in Britain logo". This is Money. Retrieved 2017-09-22.
  7. ↑ "The Marque - Made in Britain". Made in Britain. Retrieved 2017-09-22.
  8. ↑ "Commercial Coffee Machines | Cappuccino & Espresso | Fracino". www.fracino.com. Retrieved 2017-11-09.
  9. ↑ "John Pearce LinkedIn". www.linkedin.com.
  10. ↑ Britain, Made in (2016-02-05), Made in Britain Apply Here, retrieved 2017-09-22
  11. ↑ "Made in Britain | The Partners | Made in Britain | D&AD Awards 2014 Pencil Winner | Branding Schemes/Small Business". www.dandad.org. Retrieved 2017-09-22.
  12. ↑ "Apply for Membership - Made in Britain". Made in Britain. Retrieved 2017-09-22.
  13. ↑ "Made in Britain - Made in Britain". Made in Britain. Retrieved 2017-09-22.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.