Macrotasking

Macrotasking is a type of crowdsourcing that is distinct from microtasking. Macrotasks typically have the following characteristics:

  • they can be done independently
  • they take a fixed amount of time
  • they require special skills

Microtasking projects can also be small pieces of a much larger whole, which workers never see, while macrotasks could be part of a large, visible project where workers pitch in wherever they have the required skills.[1][2][3][4]

A macrotask might be the creation of an analytical paper or a video, or the pursuit of a contest like the Netflix Prize, while a microtask could include the editing of a document for grammar or transcription of a video.

A number of sites connect people with freelancers who can fulfill macrotasks, like Fiverr, Upwork (ex Elance and oDesk) . Companies like Sparked and Radmatter have commercial products which can be used for macrotasking.

The Department of State has a crowd-work platform called the Virtual Student Foreign Service where employees can post macro and micro tasks for student interns to accomplish.

References

  1. ↑ Grier, David Allan (2013). Crowdsourcing for Dummies. John Wiley & Sons. p. 103.
  2. ↑ Crowd Leader: Neil Perry - A Look at the Promise of Macrotasking - Daily Crowdsource
  3. ↑ Crowd Leader: David Alan Grier - Preparing A Good Crowdsourcing Taxonomy - Daily Crowdsource
  4. ↑ Download the top crowdsourcing infographics - Infographics - Umbrella of Crowdsourcing

Sources

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