Mackey Saturday

Mackey Saturday
Saturday in 2016
Born 1985 (age 32–33)
Chico, CA
Residence Brooklyn, NY
Nationality American
Alma mater University of Northern Colorado (BFA, 2007)
Occupation Owner,
Mackey Saturday
(2008-16)
Principal,
Chermayeff & Geismar & Haviv
(2016-present)
Years active 2007-present
Spouse(s) Trisha Saturday
Website mackeysaturday.com
Instagram logo designed by Saturday, 2013.

Mackey Saturday (born 1985) is an American designer and typographer whose work includes logos for Instagram, Oculus and Luxe. He is a principal at New York City design firm Chermayeff & Geismar & Haviv.

Early life and education

Saturday was born in Chico, California.[1] He attended Kelly Walsh High School in Casper, Wyoming,[1] and studied design at the University of Northern Colorado in Greeley, Colorado.[2]

Career

Mackey Saturday design firm (2008-16)

After first discussing a potential redesign of Instagram's logo with Instagram co-founder Kevin Systrom in 2011, Saturday began work on the redesign the following year. While he was in the middle of working on the design, Facebook acquired Instagram for $1 billion.[3] Saturday redrew the app's previous Billabong webfont by hand to create a cleaner, more elegant and fluid design. His subtle redesign maintained the style of the original while cleaning up the script-style font. It was noted in particular for making the "I" look more like an I, as it formerly resembled a J or a g. Saturday's intent was to create a logotype that would stand the test of time, like Kellogg's, Campbell's and Coca-Cola.[4][5][6][7] The new logo was released in May 2013 alongside the app's new photo tagging feature.[5]

Saturday worked with fellow designers Cory Schmitz and Nicolaus Taylor to create a sleek, minimalist new logo for virtual reality company Oculus, following its 2014 acquisition by Facebook. They dropped the eye design of the previous logo in favor of a sideways O shaped like the company's headsets. The logotype was updated as well, with a rounded look to complement the new logo.[8][9][10]

Saturday created the logo for on-demand parking service Luxe.[11] The new, simpler look was launched in July 2015.[12] He also designed the logo for technology company Hello.[2]

In 2015, Saturday redesigned the logo for event ticket marketplace SeatGeek, with a simple theater seat and the company name in a clean sans-serif custom font. The arms and curve of the seat resemble eyes and a smiling mouth. The new logo launched in February 2016.[11]

Chermayeff & Geismar & Haviv (2016-present)

In 2016, Saturday joined Chermayeff & Geismar & Haviv as a principal.[2] The New York-based branding and graphic design firm was founded by Ivan Chermayeff and Thomas Geismar in 1957,[13] and has designed iconic logos for companies including NBC, Mobil and Chase Bank.[14]

Personal life

After a decade living in Denver, Colorado,[15] in 2016 Saturday and his wife relocated to Brooklyn, New York.[15][16]

References

  1. 1 2 "Mackey Saturday," GD USA, 2016.
  2. 1 2 3 Amanda Aszman, "Designer of the Week: Mackey Saturday," Print, April 28, 2016.
  3. ↑ Michael Sacca, "Mackey Saturday on designing for longevity," Crew, March 10, 2016.
  4. ↑ Tim Nudd, "Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram," Adweek, May 3, 2013.
  5. 1 2 Amar Toor, "Instagram filters out the noise with redesigned logo," The Verge, May 6, 2013.
  6. ↑ Kelsey Campbell-Dollaghan, "Inspired By Coca-Cola, Instagram Reveals a Sublte Logotype Revamp," Gizmodo, May 2, 2013.
  7. ↑ Jam Kotenko, "Here's an Inside Look at How the New Instagram Logo Was Hand-Crafted," Digital Trends, May 6, 2013.
  8. ↑ Victor Luckerson, "Top 10 Logo Changes," Time, December 1, 2015.
  9. ↑ Dale North, "New Oculus branding ditches the creepy eye for something more… abstract," VentureBeat, June 9, 2015.
  10. ↑ Jamie Harris, "Oculus drops the eye in its new look logo and branding ahead of E3," Digital Spy, June 9, 2015.
  11. 1 2 Christine Lagorio-Chafkin, "Instagram Logo Designer: How to Make Brand Magic," Inc., February 29, 2016.
  12. ↑ "Valet User Experience," Brand New, July 20, 2015.
  13. ↑ Richard Poulin, Graphic Design + Architecture: A 20th-Century History, "Chermayeff & Geismar and Chase Manhattan Bank," Beverly, MA: Rockort Publishers, 2012, p. 144.
  14. ↑ Steven Heller, "From Mobil to Chase Bank, 6 Iconic Logos and How They Came to Be," The Atlantic, December 8, 2011.
  15. 1 2 "One Minute With… Mackey Saturday," One Minute With, January 9, 2012.
  16. ↑ "Mackey Saturday," Dumb Questions for Smart Designers, 2016.
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