MCH Group

MCH Group Ltd.
Joint-stock company (AG)
ISIN CH0039542854
Industry live marketing, trade fair, events
Founded 2001 (2001) (following a merger)
Headquarters Basel, Switzerland
Area served
 Worldwide
Key people
 Hans-Kristian Hoejsgaard (Interim CEO)
Ueli Vischer (Chairman of the Board of Directors)
Revenue CHF 493.3 million (2017)[1]
Number of employees
 ca. 1'000 (2017)
Website www.mch-group.com
Baselworld watch and jewellery fair
Art Basel in Hong Kong
Messe Basel (Basel exhibition site)

MCH Group is an international live marketing company headquartered in Basel, Switzerland. It takes in several exhibition companies in Switzerland and organizes and hosts about 90 exhibitions, including the Art Basel shows in Basel[2], Miami Beach[3] and Hong Kong[4], as well as the watch and jewellery show Baselworld. It has several subsidiaries in the areas of marketing strategy and conception, marketing consulting, event management, exhibition and event construction and multi-media solutions. MCH Group ranked fifth amongst the wold's leading exhibition companies in terms of sales in 2015.[5] It has its roots in the Schweizer Mustermesse (Swiss Sample Fair) which was established in Basel in 1916.

Mergers and acquisitions

In 2001, Schweizer Mustermesse AG merged with Messe Zürich AG under the newly founded holding company Messe Schweiz AG[6]. The holding company has been listed on SIX Swiss Exchange. In 2005, it acquired Winkler Livecom AG. In 2007, it acquired Expomobilia and Exhibit & More AG. In 2009, Messe Schweiz was renamed as MCH Group[7]. In the same year the company acquired Rufener events with Oceansalt LLC. In 2010, it acquired Beaulieu Exploitation SA in Lausanne and renamed it as MCH Beaulieu Lausanne. In 2011, MCH acquired 60 percent of Asian Art Fairs Limited in Hong Kong; the remaining 40 percent were acquired in 2014[8]. In 2015, MCH acquired Reflection Marketing AG and 20 percent of metron Vilshofen Gmbh. In 2016, MCH founded the new MCH Global AG company and acquired 60.3 percent of Seventh Plane Pvt. Ltd in New Delhi, the organiser of India Art Fair[9]. In 2017, MCH acquired the event marketing service provider MC2[10], 24,1 percent of art.fair International GmbH, the organiser of Art Düsseldorf[11] and 67,5 percent of Masterpiece London Ltd.[12] In November 2019, MCH Group, AngusMontgomery Arts and Tim Etchells will launch ART SG, a new fair for contemporary art in Singapore.[13]

Products and services

The so called Live Marketing Solutions companies offer marketing strategy and conception (MCH Global), marketing consulting (Reflection Marketing), event management (Rufener), exhibition and event construction (MC2, Expomobilia), event management (Rufener), multi media services (Winkler Livecom) and digital printing (Techno Fot).

MCH Group organizes 40 exhibitions such as Art Basel in Basel, Miami Beach and Hong Kong (modern and contemporary art), Baselworld (watches and jewellery)[14], Grand Basel (automotive)[15][16], Swissbau (construction) or Swiss-Moto (motorbikes). MCH Group is a shareholder in Masterpiece London, India Art Fair, Design Miami, Design Miami Basel and Art Düsseldorf.

MCH Group owns the exhibitions companies and exhibitions sites in Basel (Messe Basel) and Zurich (Messe Zürich), the exhibitions company in Lausanne (MCH Beaulieu Lausanne) and the Congress Center Basel.

References

  1. ↑ "AR 2017" – via mch-group.com.
  2. ↑ Reyburn, Scott (16 June 2017). "'Basquiat Factor' and a Glut of Options Stoke Sales at Art Basel" – via NYTimes.com.
  3. ↑ "Is Art Basel bigger and better than ever? The early reviews are in". miamiherald.com.
  4. ↑ "Art Basel Hong Kong 2018 — solid sales and more Chinese collectors". Financial Times. 28 March 2018.
  5. ↑ Hall, Tom. "Germany and UK dominate exhibition top ten - ExhibitionWorld". www.exhibitionworld.co.uk.
  6. ↑ "Fusion der Messen Basel und Zürich - NZZ". 31 January 2001 – via NZZ.
  7. ↑ "MCH Group - News und Aktienkurs - Schweizer Unternehmen - Finanz und Wirtschaft". www.fuw.ch.
  8. ↑ "Art Basel Finishes Art Basel in Hong Kong Buy-Out". artnet.com. 28 October 2014.
  9. ↑ "MCH Takes Co-ownership Stake in India Art Fair - artnet News". artnet.com. 12 September 2016.
  10. ↑ "Live Marketing Company MCH Group Buys MC2 - TSNN Trade Show News". www.tsnn.com.
  11. ↑ Freeman, Nate (9 February 2017). "Art Basel Parent Company MCH Group Acquires Stake in Art Düsseldorf". artnews.com.
  12. ↑ "Art Basel's MCH Group Extends Its Empire to the UK, Taking Over the Masterpiece London Fair". artnet.com. 1 December 2017.
  13. ↑ "Art Basel owner targets rich Asians with new expo in Singapore". South China Morning Post. Retrieved 2018-08-06.
  14. ↑ "1917-2017: A Brief Retrospective Of 100 Years Of Baselworld - Quill & Pad". quillandpad.com. 11 February 2017.
  15. ↑ "Grand Basel could become the most important collector car fair in 2018". www.classicdriver.com.
  16. ↑ "Coming soon to Miami Beach: 'Art Basel,' but for cars". miamiherald.com.
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