Máxima FM

Máxima FM is the main Spanish EDM radio station. It is part of Cadena SER radio stations, owned by PRISA Group. It was founded in 2002 and it is based in Madrid.

Current Máxima FM radio DJs include highly regarded electronic scene artists like Roger Sánchez, Wally Lopez and Carl Cox.

History

Máxima FM is one of the radio stations of Union Radio, owned by Grupo PRISA. It was created on March 29, 2002, as a dedicated electronic music station in all its aspects, including black music. The beginning of this project coincided with the promotion of Toni Sánchez, former presenter of the magazine Lo+40 of Los 40, to the post of deputy director of the Cadena SER. Ricky García, former presenter of Tendance and World Dance Music in Los 40, was the station's director.

It was not the first Pure Dance station, and in fact it had a misfortune of being born after three established stations: Flaix FM, Loca FM and Futura FM. The first and last are local-exclusive stations. The middle one is the only one in Spain and a few one in the world that focuses on dance and disco club classics from the 1980s to 2000s. All of them are still on air today and has not changed the format.

With this competition, Máxima FM targets the numerous audiences with high rotation of songs and the genres it offers.

It began its broadcasts on March 30, 2002, through the frequencies that Sinfo Radio Antena 3 had been broadcasting till then. Its initial slogan was "El dance que te pega" (English: "The dance that hits you"). Later the slogan changed to "Y tú, Qué llevas puesto?". After that it was changed to "Máxima FM Radio Dance", and currently "Puro Dance".

The station announced in October 1, 2018 that most of its FM frequencies will be changed to Cadena SER due to erosive listening figures.^[1] Soon after there's a major listener backlash.

National programming

The commercial-free programming is based entirely on electronic music, especially dance/EDM, which is combined with some specialized programs in chill-out, lounge, tech house, house, progressive, big room house, techno, electro and trance genres.

The programs get highlighted are those which are available as full-length podcasts.

See also

• Madrilenian media