Luscious Cosmetics

Luscious Cosmetics
Private
Industry Makeup and skincare
Founded 2007
Founder Mehrbano Sethi
Products Cosmetics
Website www.iloveluscious.com

Luscious Cosmetics is an independent beauty brand founded in 2007 by beauty aficionado and entrepreneur, Mehrbano Sethi.[1] It has a strict cruelty free policy against animal testing and all products are free from any animal-derived ingredients.[2]Products include lip, eye, face as well as beauty tools. Luscious Cosmetics is sold in the United Arab Emirates on Souq and the beauty floor, in more than 400 stores in Pakistan and launched online sales in the USA in the summer of 2017 and on Amazon.com.[3][4]

Founder

Mehrbano Sethi was born in Pakistan to an entrepreneur father and philanthropist mother. After obtaining a degree in International Relations from Boston University in 2000 she returned to Pakistan. Luscious Cosmetics was founded in 2007 and saw tremendous success in Pakistan with a growth rate of 392% in 2012*,[5] and among the global South Asian diaspora.[6]It then set up headquarters in Dubai and launched online sales in the USA in 2017.

“Luscious Cosmetics brings a multicultural, truly international perspective to beauty. Our product development team is spread over three continents. We have been vegan and cruelty-free since we launched before it was trendy to do so, and most importantly, our pricing is affordable, taking into account all these additional features. We are quirky and believe in the timelessness of glamorous packaging and the sheer joy of applying makeup. There is a definite South Asia meets Hollywood flavour to our formulations: they're built to look fabulous but tested to withstand extreme humidity and heat."(popsugar)

Product Range

Luscious Cosmetics boasts a variety of Lip products ranging from sheer lipsticks to bold, matte lip contour crayons. They also include a range of brow products that and face products notably their best-selling Face Contour Kit which has been dubbed by Allure magazine as,”this might be the most universal contour kit, ever!”.On the Face Contour Kit, Founder, Mehrbano says, “I developed the Face Contour Kit with four coordinated shades. I noticed that only four shades were [being totally used up] whenever we were testing — they're the magic four shades that work across all skin tones for a great everyday contour and highlight.”(allure) Beauty tools include high-quality synthetic fibres.

References

  1. ↑ Taha Salim, Hani. "Colour me pretty a tete a tete with Mehrbano Sethi the creator of Luscious Cosmetics". Daily Jang. Retrieved 18 December 2015.
  2. ↑ Qamar, Saadia (28 November 2012). "Luscious Cosmetics celebrates five years in business". The Express Tribune. Retrieved 11 December 2015.
  3. ↑ "Contouring the colour palette". The Express Tribune. |access-date= requires |url= (help)
  4. ↑ "Luscious Cosmetics". www.sephora.com.au. Retrieved 18 December 2015.
  5. ↑ "Press room". www.iloveluscious.com. Retrieved 12 December 2015.
  6. ↑ "Let's make-up". The News International. Retrieved 11 December 2015.
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