Lo La Ru

Lo La Ru
Studio album by The Rubens
Released 29 June 2018 (2018-06-29)
Label Ivy League
The Rubens chronology
Hoops
(2015)Hoops2015		 Lo La Ru
(2018)
Singles from Lo La Ru
  1. "Million Man"
    Released: 27 October 2017 [1]
  2. "Never Ever"
    Released: 13 April 2018

Lo La Ru is the third studio album by Australian alternative rock group, The Rubens. The album was released on 29 June 2018.

Ruben Elliott Margin told Triple J Lo La Ru is the name of the world that The Rubens built to make this album. "We came up with this idea of creating a fake nation behind this album. Because we'd created our own little world; brought these producers over from New York, had a studio in our hometown, [do] whatever we'd like to do and have fun doing it." They even gave the fictional nation a flag, which became the album's artwork.[2]

In August 2018, the group announced a 12-date national "Lo La Ru" tour, which expanded to a 16-date tour in September. The tour commenced in Brunswick Heads, New South Wales on 2 November. [3][4]

Reception

Madelyn Tait from The Music gave the album 3½ out of 5 saying "Lo La Ru is full of fun, soul-injected rock tracks." She added: "The Rubens expand on and bring the hip hop and R&B elements they touched on in previous releases to the forefront."[5]

Josh Leeson from The Herald gave the album 2½ out of 5 and thought The Rubens "attempted to replicate the appeal of "Hoops" by turning up their R&B and pop influences" but added "at times the album does wallow in lounge music mediocrity." Lesson said the album highlight is "God Forgot".[6]

Tim Byron from Sydney Morning Herald gave the album 3 out of 5 saying "Lo La Ru's soul-inflected indie rock is pleasantly melodic, often with a good sense of groove, and tastefully recorded. It also feels a little timid, however, as though this is a band trying to please everyone, rather than a band making a stand with fire and authority. All of which means that in six months we'll probably be hearing these songs on ads for cars and health insurance."[7]

Track listing

No.TitleLength
1."Million Man"3:12
2."Go On"2:44
3."I Know"3:52
4."Never Ever" (featuring Sarah)3:20
5."Freakout"3:23
6."God Forgot"3:32
7."Woman Oh Woman"3:44
8."Casper"3:01
9."SOSO"2:33
10."Mary"3:13
11."Teeth"3:28
12."All My Dollars"7:27

Charts

Chart (2018) Peak
position
Australian Albums (ARIA)[8] 3

Release history

Region Date Format Edition(s) Label Catalogue
Australia 29 June 2018[9][10]
Standard Ivy League IVY421
20 July 2018[11] Limited edition LP Limitted IVY413

References

  1. ↑ "Million Man - single". iTunes Australia. Retrieved 8 July 2018.
  2. ↑ "The Rubens – LO LA RU". ABC. 24 June 2018. Retrieved 5 July 2018.
  3. ↑ "THE RUBENS ANNOUNCE THEIR 'LO LA RU' TOUR". auspOp. 27 August 2018. Retrieved 29 August 2018.
  4. ↑ "RUBENS' 'LO LA RU' TOUR GROWS". auspOp. 19 September 2018. Retrieved 19 September 2018.
  5. ↑ "The Rubens LO LA RU". The Music. 25 June 2018. Retrieved 5 July 2018.
  6. ↑ "REVIEW: The Rubens - LO LA RU - 2.5 stars". The Herald. 27 June 2018. Retrieved 18 July 2018.
  7. ↑ "Music reviews: Florence and the Machine, Gorillaz, the Rubens and more". Sydney Morning Herald. 29 June 2018. Retrieved 18 July 2018.
  8. ↑ "ARIA Australian Top 50 Albums". Australian Recording Industry Association. 9 July 2018. Retrieved 7 July 2018.
  9. ↑ "Lo La Ru by The Rubens (iTunes)". iTunes Store (AU). Retrieved 5 July 2018.
  10. ↑ "Lo La Ru by The Rubens – CD". JB Hi-Fi. Retrieved 5 July 2018.
  11. ↑ "Lo La Ru (Limited Edition 180gm Transparent) by The Rubens – LP". JB Hi-Fi. Retrieved 5 July 2018.
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