List of European advertising characters

This is a list of notable mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.

This list is incomplete; you can help by expanding it.
CompanyCharacter(s)Years usedNotes
Birds EyeCaptain Birdseye1967–present
ChurchillChurchill1996–presentVoiced by Bob Mortimer and partners Vic Reeves in adverts.
Cillit BangBarry Scott2007–2016Has been replaced by a mechanic dancing to a remix of "she's a maniac" from Flashdance.
comparethemarket.comAleksandr OrlovJanuary 2009-presentVoiced by Simon Greenall
Confused.com'Cara Confused'2009–present
Direct Linethe Direct Line phone with wheels1985–presentin 2009 the Direct Line phone with wheels was given a voice by Stephen Fry and got an accomplice in the form of the Direct Line mouse with wheels, voiced by Paul Merton
Gocompare.comGio Compario2009–present
Little Chef'Fat Charlie'1958–present
Lombard Directthe Lombard Direct phone1995–present
MichelinBibendum (the Michelin Man)1898–present
MilkybarMilky Bar kid1961–presentthe Milky Bar Kid is now computer generated and not an actual child
Nescafé Gold BlendThe Gold Blend couple1987–1996[1]an episodic romance revolving around coffee, which spawned a 1993 novelization. Also used in Taster's Choice ad campaigns in the United States.[2]
Oxothe Oxo family1983–1999
118 118the 118 118 men2003–presentthe 118 118 men became the 118 118 team in 2006 and was themed as an A team parody
Sheilas' WheelsThe Sheilas2007–presentPlayed by Emma Robbins, Carly Romain and Cathi Ogden. The trio would later become a pop group after the commercials took off and continued to perform in this capacity during their live appearances
TaytoMr. Tayto1954–PresentIrish crisp company
Tesco Stores LtdTommy Tesco and Flynn the Frog2011–PresentTommy is voiced by Stephen Mulhern
Tetleythe Tetley Tea Folk1973–2001, 2010–present

References

  1. ↑ Elliott, Richard; Larry Percy (2007). "Love Over Gold - The untold story of TV's greatest romance". Strategic Brand Management. Oxford University Press. pp. 55–6. ISBN 0-19-926000-1.
  2. ↑ James, Susannah (1993). Love over Gold. London: Corgi. ISBN 0-552-14104-6.

See also

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