Libelle (Dutch magazine)

Libelle
Categories Women's magazine
Lifestyle magazine
Frequency Weekly
Circulation 405,558 (2012)
Publisher Sanoma Media Netherlands B.V.
Year founded 1934
First issue 13 April 1934 (1934-04-13)
Company Sanoma
Country Netherlands
Based in Amsterdam
Language Dutch
Website Libelle

Libelle (from the Latin "libellus", meaning book or writ) is a Dutch language weekly women's magazine published in Amsterdam, Netherlands.

History and profile

Libelle was first published on 13 April 1934 by NV Uitgeverij.[1][2] The magazine was part of VNU[3] and was published by VNU Tijdschriften for several years.[4] In 2001 the magazine became part of Sanoma[5] and is published by Sanoma Media Netherlands B.V. on a weekly basis.[6] It has its headquarters in Amsterdam.[6]

Following the German occupation of the Netherlands during World War II the editors of Libelle endorsed support of the German forces.[7] In the late 1960s another women's magazine, Beatrijs, merged with Libelle.[8] During the 1990s Libelle was among the publications which functioned as an opinion leader in political and health-related issues.[9]

The target audience of Libelle is women aged between 30-55, most of whom are average Dutch women.[10] The weekly mostly features articles about fashion, beauty, culinary, travel, human interest, health, and work.[10][11]

Franska Stuy served as the editor-in-chief of the magazine from 1999 until 2015, currently Hilmar Mulder is in charge.[12]

For the past 20 years Libelle has been organizing a week long outdoor event in May, the Libelle Zomerweek.[13] In 2016 this event attracted 84.300 visitors.[14]

The magazine has a Flemish edition with the same name, Libelle, published in Belgium.[15] Although they are part of the same company, each magazine has an independent editorial board.[15]

Circulation

Libelle was the thirtieth best-selling women's magazine in 2001 globally with a circulation of 643,000 copies.[4] By 2016 circulation fell to about 300 thousand copies.

  • 1990: 747,147
  • 2000: 640,101
  • 2007: 621,068[8]
  • 2009: 461,694[16]
  • 2010: 444,556
  • 2011: 426,869[17]
  • 2012: 401.558[18]
  • 2013: 374,141
  • 2014: 347,466
  • 2015: 326,302
  • 2016: 300,310

See also

References

  1. ↑ Maaike Van de Voorde (December 2014). "'Super creams for young eyes': Women's magazines' hybrid approach to journalism" (PDF). Hybridity and the News Hybrid Forms of Journalism in the 21st Century. Retrieved 16 May 2015.
  2. ↑ Petra Broomans; Ester Jiresch (2011). The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. Barkhuis. p. 81. ISBN 978-94-91431-06-7. Retrieved 16 May 2015.
  3. ↑ Jacco Hakfoort; Jürgen Weigand. "Magazine Publishing - A Quiet Life ?The Dutch Market for Consumer Magazines" (PDF). CPB Netherlands Bureau for Economic Policy Analysis. The Hague. Retrieved 16 May 2015.
  4. 1 2 "Top 50 Women's magazines worldwide (by circulation) 2001" (PDF). Magazines. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.
  5. ↑ Gijs van Wulfen (2013). "What's Your Innovation Focus?" (Book chapter). Innovation Management. Retrieved 16 May 2015.
  6. 1 2 "Libelle (Netherlands)". Publicitas. Retrieved 16 May 2015.
  7. ↑ Jeroen Dewulf (2010). Spirit of Resistance: Dutch Clandestine Literature During the Nazi Occupation. Camden House. p. 48. ISBN 978-1-57113-493-6. Retrieved 16 May 2015.
  8. 1 2 David Machin; Theo Van Leeuwen (17 May 2007). Global Media Discourse: A Critical Introduction. Routledge. p. 39. ISBN 978-1-134-24090-6. Retrieved 16 May 2015.
  9. ↑ Merja Mahrt (2012). "The Attractiveness of Magazines as "Open" and "Closed" Texts: Values of Women's Magazines and Their Readers". Mass Communication and Society. 15 (6). Retrieved 27 January 2016.
  10. 1 2 Dorothe Gerritsen; Ronald van Olderen (28 May 2014). Events as a Strategic Marketing Tool. CABI. p. 189. ISBN 978-1-78064-261-1. Retrieved 16 May 2015.
  11. ↑ Pieternel Dijkstra; Dick P.H. Barelds (2011). "Women, Sex and Modern Society: The Sex Lives of Readers of a Dutch Women's Magazine". International Journal of Sexual Health. 23 (1): 35–47. doi:10.1080/19317611.2010.512791. Retrieved 16 May 2015.
  12. ↑ "Benefiting from the brand". Sanoma. 4 November 2004. Retrieved 16 May 2015.
  13. ↑ Libelle Zomerweek
  14. ↑ Sanoma: Weer meer bezoekers op de Libelle Zomerweek
  15. 1 2 Dirk Geeraerts; Stefan Grondelaers; Peter Bakema (1 January 1994). The Structure of Lexical Variation: Meaning, Naming, and Context. Walter de Gruyter. p. 20. ISBN 978-3-11-014387-4. Retrieved 16 May 2015.
  16. ↑ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.
  17. ↑ Gecertificeerde jaarcijfers HOI 2011
  18. ↑ Gecertificeerde jaarcijfers,HOI 2012
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