Libby, Perszyk, Kathman Inc.

LPK
Industry Brand Consultancy
Founded 1983
Headquarters Cincinnati, Ohio, United States
Number of locations
 Cincinnati, Geneva, Guangzhou, London and Singapore
Key people
 Jerry Kathman, Chief Executive Officer; Nathan Hendricks, Chief Creative Officer; John Recker, Global Development Officer; Phil Best, Chief Organizational Officer; Dennis Geiger, Chief Financial Officer
Products Brand Design, Strategy and Innovation
Number of employees
 350 Worldwide (2014)
Website www.lpk.com

LPK (formerly known as Libby, Perszyk, Kathman Inc.) is a global brand design agency headquartered in Cincinnati, Ohio, with offices in Cincinnati, Geneva, Guangzhou, London and Singapore.[1] The company is the largest employee-owned brand design agency in the world.[2]

History

LPK’s origins trace back to 1919, when Cliff Schaten started an art studio called C.H. Schaten Studios upon his return to Cincinnati after World War One.[3] In 1959, seven of its employees purchased the company, renaming it Studio Art Associates. During the 1960s and 1970s, the company, which had been renamed Cato Johnson, opened offices in London, Brussels, Geneva, Paris, New York and Toronto. In 1975, Cato Johnson was acquired by advertising firm Young & Rubicam (Y&R), which continued to expand with locations in San Francisco, Hong Kong, São Paulo and Mexico City.[4][5] In 1983, five Y&R employees—Mort Libby, Ray Perszyk, Jerry Kathman, Howard McIlvain and Jim Gabel—organized a leveraged buyout of the Cincinnati office and renamed the firm Libby, Perszyk, Kathman.[3][6]

Leadership

In 2015, Executive leadership included Chief Executive Officer Jerry Kathman,[6] Chief Creative Officer Nathan Hendricks,[7] Global Development Officer John Recker, Chief Organizational Officer Phil Best[8] and Chief Financial Officer Dennis Geiger.

Clients

Clients have included Bayer,[9] Coleman,[10] Expedia, US Bank, P&G,[11] Kellogg’s,[12] Mondelẽz,[13] SUNY and others.

Awards

Red Dot Award 2013: Coleman Adjustable Comfort Sleeping Bag[10]
Global ACE Awards 2014: Sealed Air[14]
Pentaward 2011: Maker’s 46[15]

References

  1. ↑ "Company overview of Libby Perszyk Kathman Holdings, Inc". Bloomberg Businessweek. Retrieved October 23, 2014.
  2. ↑ "Marketing leadership toolset #9: building core brand values—Jerry Kathman". Docustar. Retrieved October 23, 2014.
  3. ↑ Wetterich, Chris. "Kathman: independence makes difference for LPK". Cincinnati Business Courier. Retrieved October 23, 2014.
  4. ↑ "Our history". Design Board International. Retrieved October 23, 2014.
  5. ↑ Dougherty, Philip. "Advertising; new Y.&R. unit's key: packaging". New York Times. Retrieved 6 March 2015.
  6. ↑ Lambert, Lance. "LPK's Kathman sings the blues, gladly". Cincinnati.com. Retrieved October 23, 2014.
  7. ↑ "Nathan Hendricks bio". UX magazine. Retrieved 23 October 2014.
  8. ↑ "Business update: career moves". Northwest Press. Retrieved 6 March 2015.
  9. ↑ Dobush, Grace. "A creative agency locked away their phones and computers for a day and actually got more productive". Quartz. Retrieved 6 March 2015.
  10. ↑ "Red Dot Award: product design: Coleman". Red Dot. Retrieved October 23, 2014.
  11. ↑ Pichler, Josh. "Branding the new Cincinnati". Cincinnati.com. Retrieved 6 March 2015.
  12. ↑ McCartney, Hannah. "Cincinnati's largest advertising/branding/marketing firms, 2014". Cincinnati Business Courier. Retrieved 6 March 2015.
  13. ↑ Mohan, Anne Marie. "Color consistency is key in gum rebranding". Packaging World. Retrieved 6 March 2015.
  14. ↑ "Global ACE Awards". Business Marketing Association. Retrieved 23 October 2014.
  15. ↑ "Pentawards 2011". Pentawards. Retrieved 23 October 2014.
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