Leyou

Leyou
Public
Industry Video games
Founder Alex Xu
Headquarters Hong Kong
Products Video games
Website leyoutech.com.hk

Leyou is a global video game holding company focused on free-to-play console and PC gaming. Leyou, which had originally operated as a chicken supplier, now has three holdings, Digital Extremes, Splash Damage (both developers) and Athlon Games (publisher).

Overview

In 2015, Leyou became part-owner of Canadian developer Digital Extremes the developer and publisher of Warframe game on consoles and PC. Leyou purchased Digital Extremes in 2016.[1][2][3]

In July 2016, the sale of British games developer Splash Damage to Radius Maxima (a Leyou subsidiary)[4] was announced, for up to $150 million by Paul Wedgwood, its sole owner, co-founder and chief executive.[5] [6]

In 2017, Leyou invested $10 million in Austin-based game developer, Certain Affinity to develop original games.[7]

In May 2018, Leyou launched a video game publishing label known as Athlon Games based in California.[8][9]

In September 2018, Leyou announced a partnership between Athlon Games and Middle-earth Enterprises to publish a multi-year online free to play game based on The Lord of the Rings fantasy work of J.R.R. Tolkien.[10]

References

  1. ↑ "GamesBeat Boss interview: China's Leyou moves from chicken meat to triple-A game publishing". VentureBeat. 2017-09-02. Retrieved 2018-07-23.
  2. ↑ "Lexpert ® | Leyou Technologies acquires 39% of Digital Extremes for US$65 million". Retrieved 2018-07-23.
  3. ↑ "Leyou Technologies Holdings Purchases Digital Extremes, Creators of Warframe -". mxdwn Games. 2016-01-06. Retrieved 2018-07-23.
  4. ↑ "Splash Damage sold to Chinese poultry firm". gamesindustry.biz. Retrieved 22 March 2018.
  5. ↑ Alex Hern. "Chinese chicken supplier buys UK games developer Splash Damage | Technology". The Guardian. Retrieved 2016-07-16.
  6. ↑ Purchese, Robert (2016-07-11). "Splash Damage bought by Chinese chicken meat company Leyou •". Eurogamer.net. Retrieved 2016-07-16.
  7. ↑ "Austin Game Maker Certain Affinity Lands $10 Million Investment from Hong Kong Firm - SiliconHills". SiliconHills. 2017-10-17. Retrieved 2018-07-23.
  8. ↑ "Digital Extremes' Chinese owner stealthily launches new US publisher". GamesIndustry.biz. Retrieved 24 May 2018.
  9. ↑ "Leyou Tech Established Game Publishing Division in USA Spearheaded by Former WBIE VP & Director". Retrieved 24 May 2018.
  10. ↑ "Athlon Games Partners with Middle-earth Enterprises". leyoutech.com.hk. 2018-09-03. Retrieved 17 September 2018.
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