Level Brands

Level Brands
Public
Traded as NYSE: LEVB
Industry
Brand management
Licensing
Advertising
Founded 2015[1]
Headquarters Charlotte, North Carolina, United States
Key people
Products
Branding & identity
Marketing
Market research
Revenue Increase $7.5 million (2017)[3]
Website www.levelbrands.com

Level Brands is a licensing, marketing and branding management company,[3] headquartered in Charlotte, North Carolina.[1] In November 2017, it became the seventh Regulation A+ IPO to complete and the second (after medical robotics maker Myomo) to list and trade on the NYSE American Exchange.[3]

History

Level Brands was founded in 2015.[1] Ever since its inception, it has been backed by kathy ireland Worldwide,[4] with Kathy Ireland acting as the company's Chairman Emeritus and Chief Brand Strategist.[5][6] Since September 2016, Martin Sumichrast has been Level Brands' CEO and President.[2][3] Its board of directors includes, among others, former South Carolina State House member Bakari Sellers, and Anthony Shriver, founder of Best Buddies International.[2]

In August 2017, it was announced that Level Brands aims to become the first company with a nationally recognized female Chairman Emeritus (Kathy Ireland) to launch a Regulation A+ IPO with an intent to list on a national securities exchange.[4] Ireland described the event as "a very dynamic and powerful moment at Level Brands", and Martin Sumichrast added that the Regulation A+ IPO should "open up the opportunity to invest in an initial public offering[...] to a wider array of investors, at the start." [7]

The company has reported $4.2 million revenue with losses of $1.1 million in fiscal 2017 (ending March 2017). Its revenue grew in the second quarter of calendar 2017 to an annualized rate of $7.5 million.[3] On 16 November 2017, Level Brands closed its initial public offering, after raising its maximum of $12 million by selling 2 million shares at $6 each.[1][3][6]

Brands

Level Brands represents brands such as "I’M1" ("Ireland Men One"), "EE1" ("Encore Endeavor One"), and "Beauty & Pin-Ups".[8][6] In addition, directly or through its children companies, Level Brands represents many celebrities, such as Brazilian neo-pop artist Romero Britto,[9] American wedding planner David Tutera,[10][6] and Katie Meade, the first model with Down syndrome to front a beauty campaign.[11]

In January 2018, it was announced that Level Brands has partnered with Vancouver-based Isodiol International to create edible, personal care, and medicinal products with cannabidiol.[12]

References

  1. 1 2 3 4 Bollinger, Luke (17 November 2017). "Charlotte's Level Brands closes IPO, begins trading on NYSE". bizjournals.com. North Carolina Business News Wire. Retrieved 25 January 2018.
  2. 1 2 3 "About Level Brands". levelbrands.com. Retrieved 25 January 2018.
  3. 1 2 3 4 5 6 Turner, Rod (17 November 2017). "Level Brands' IPO Lists On The NYSE; How And Why They Switched To Regulation A+". forbes.com. Forbes. Retrieved 25 January 2018.
  4. 1 2 "Kathy Ireland-Backed Level Brands to Go Public". licensemag.com. License Global. 4 August 2017. Retrieved 25 January 2018.
  5. ↑ "See How Kathy Ireland® and Level Brands Are Taking on Millennials, and Not in the Way You'd Expect". insidermonkey.com. 10 November 2017. Retrieved 25 January 2018.
  6. 1 2 3 4 Kathy Ireland (20 November 2017). What Kathy Ireland Says Brands Are Getting Wrong About Millennials. Cheddar. Retrieved 20 November 2017.
  7. ↑ "Level Brands... Announces Intention to Launch Initial Public Offering via Jobs Act Regulation A+". 2 August 2017. Retrieved 25 January 2018.
  8. ↑ "Level Brands' Brands". levelbrands.com. Retrieved 25 January 2018.
  9. ↑ "Kathy Ireland's EE1 to Rep Artist Romero Britto". licensemag.com. License Global. 23 August 2017. Retrieved 25 January 2018.
  10. ↑ "Kathy Ireland's EE1 to Rep David Tutera". licensemag.com. License Global. 7 September 2017. Retrieved 25 January 2018.
  11. ↑ Fletcher, Jennifer (3 April 2016). "First model with Down Syndrome to become face of a beauty campaign". yahoo.com. Yahoo. Retrieved 25 January 2018.
  12. ↑ Zinko, Carolyne (24 January 2018). "Swimsuit icon, lifestyle guru Kathy Ireland dives into hemp wellness". GreenState.com. Retrieved 25 January 2018.
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