Be.interactive

Be.interactive
Proprietary company
Industry Telecommunications
Headquarters Sydney, Australia
Parent Photon Group
Website beinteractive.com.au

Be.interactive (formerly Legion Interactive and part of the Belong Group[1]) is an Australian telecommunications company which provides services such as SMS messaging and phone hotline management. Notably, it manages the phone system and eviction vote counting for Australian Idol and Big Brother Australia.[2][3]

It was founded in 1993. It was acquired in 2010 by Salmat to form what is now Salmat Digital, the digital arm of Salmat the multi-channel marketing solutions provider, offering services such as voting, loyalty, email marketing, mobile apps, competition and data insights.

References

  1. "Archived copy". Archived from the original on 2009-02-02. Retrieved 2008-11-23.
  2. http://www.australianidol.com.au/2007_Idol_Voting_Terms_and_Conditions.pdf
  3. Terms of Use - Big Brother Australia 2008


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