Andertons Music Co.

Andertons Music Co.
Private
Industry Musical instrument retail
Founded 1964
Founders
  • Harry Anderton
  • Peter Anderton
Headquarters Guildford, Surrey, United Kingdom
Key people
 Lee Anderton
Website www.andertons.co.uk

Andertons Music Co. is a musical instrument retailer based in Guildford, Surrey, UK. It is best known for its online presence: Andertons' online store is one of the United Kingdom's top e-commerce sites,[1] with online sales approaching $40 million per year.[2] Andertons is widely known among guitarists for online video demonstrations conducted by owner Lee "The Captain" Anderton and Rob "Chappers" Chapman.[3]

History

Andertons Music Co. is a family-owned business founded in 1964 by Harry and Peter Anderton. Peter's son, Lee, is the current managing director. They founded the company when Harry took out his police pension in one lump sum and moved back to Guildford, where his wife came from. Both Harry and Peter were well connected with high-profile musicians and Peter had experience working in a guitar shop on Fulham Road in London.[4]

Andertons Music Co. store front

The shop originally opened in Stoke Fields, Guildford, now renamed Haydon Place. Andertons moved to the current Woodbridge Road building 500 metres away in 1990.[5]

A 50-year celebration was held at Guildford Cathedral in 2014, bringing together staff, customers, suppliers and family members to share their memories of working at the store.[6] The company also expanded its warehouse during a much need transformation in the same year. Floor space was upgraded from 30,000 square feet to 90,000sq.ft. This included the installation of a new, sophisticated conveyor system and a click and collect area.[7] Andertons employ over 65 people and are continuously growing.[8]

Andertons became the first music retailer outside America to win NAMM Dealer of The Year in 2018, beating the likes of Guitar Center and Sweetwater to the award.[9]

They currently sell close to 400 brands worldwide through their website, whilst maintaining just the one family-run shop. Andertons are well-known for selling guitars, but also stock a huge array of drums, basses, keyboards, synths, audio equipment and more.[10] Andertons have a large social media following, with over 80,000 Facebook likes[11], 80,000 Instagram followers[12] and 24,000 Twitter followers[13].

YouTube

Andertons opened its primary YouTube channel in 2007, originally with the goal of highlighting product sales and featuring product reviews. The channel currently has over 400,000 subscribers and has passed 100 million video views.[14]

Andertons Music Co. at night.

In addition to product reviews and demonstrations, Andertons has featured interviews with many notable guitarists and guitar makers, including Joe Bonamassa, Paul Gilbert, Guthrie Govan, Albert Lee, John Petrucci, Paul Reed Smith, and Steve Vai.[15]

One of their most popular series is the long-running 'Sound Like...' where presenters Matt Hornby and Rabea Massaad attempt to recreate the guitar and bass sounds of popular musicians. They set out to do this either on a budget or by spending as much as they can.[16]

Awards

Andertons has received numerous industry awards, including:

  • NAMM 2018: Dealer of The Year[17]
  • NAMM 2018: Best Online Engagement[18]
  • Internet Retailing Top 150 Retailer[19]
  • NAMM Awards Top 100 Retailer[20]
  • NAMM 2017: Best Online Engagement[21]
  • YouTube Silver Play Button Award[22]
  • Feefo Gold Trusted Service 2017[23] and 2018[24]
  • 2015: Toast of Surrey Awards – Best Large Business[25]
  • Best music retailer at the Music Industries Association (MIAs) awards[26][27]
  • MIA Awards: People of the Moment profile: Kris Biddiss[28]

References

  1. ↑ "The Trophy Cabinet - Andertons Music Co".
  2. ↑ "Breakfast of Champions (The 2018 NAMM Show): Lee Anderton, Andertons Music".
  3. ↑ "How Rob Chapman Rallied a YouTube Army to Change Guitar Design FOREVER! - Performer Mag". performermag.com.
  4. ↑ https://www.getsurrey.co.uk/news/nostalgia/guildfords-andertons-celebrates-50-years-7444182
  5. ↑ Langlois, Andre (2014-07-17). "Andertons celebrates 50 years of music and business". getsurrey. Retrieved 2017-10-27.
  6. ↑ https://www.getsurrey.co.uk/news/nostalgia/guildfords-andertons-celebrates-50-years-7444182
  7. ↑ http://spaceway.co.uk/case-study/andertons-music/
  8. ↑ https://www.getsurrey.co.uk/news/nostalgia/guildfords-andertons-celebrates-50-years-7444182
  9. ↑ https://www.andertons.co.uk/namm-dealer-of-the-year-award-2018
  10. ↑ https://www.andertons.co.uk/about-us
  11. ↑ https://www.facebook.com/andertons
  12. ↑ https://www.instagram.com/andertonsmusicco/
  13. ↑ https://twitter.com/andertonsmusic
  14. ↑ "Andertons Music Co". YouTube.
  15. ↑ "The Captain Meets.... - YouTube". YouTube.
  16. ↑ https://www.youtube.com/playlist?list=PLQXro2VDjyIxdCSplV_Zk4qQbbZc2qTCU
  17. ↑ https://www.andertons.co.uk/namm-dealer-of-the-year-award-2018
  18. ↑ http://www.mia.org.uk/2018/07/namm-congratulates-the-2018-top-100-dealers-and-announces-best-of-categories/
  19. ↑ "Andertons Music Co. breaks Top 150 in IRUK Top 500 internet retailing 2018 report! | Music Industries Association". Music Industries Association. 2018-02-08. Retrieved 2018-04-30.
  20. ↑ "NAMM Top 100 Dealers announced including Andertons and Millers Music! - Music Industries Association". 4 May 2017.
  21. ↑ http://www.mi-pro.co.uk/news/read/andertons-music-wins-top-100-dealer-and-online-engagement-awards-at-summer-namm/022635
  22. ↑ "Andertons Music Co". YouTube.
  23. ↑ "Andertons Music Reviews". www.feefo.com. Retrieved 2017-10-27.
  24. ↑ https://www.andertons.co.uk/trophy-cabinet
  25. ↑ "Toast Of Surrey Business Awards | Official Website". toastofsurreybusinessawards.co.uk. Retrieved 2017-10-27.
  26. ↑ GetSurrey (2008-10-23). "Andertons wins award for best music retailer". getsurrey. Retrieved 2017-10-27.
  27. ↑ GetSurrey (2010-12-10). "Third national award is music to store's ears". getsurrey. Retrieved 2017-10-27.
  28. ↑ "People of the Moment profile: Kris Biddiss – Head of Logistics at Andertons Music | Music Industries Association". Music Industries Association. 2017-12-15. Retrieved 2018-04-30.
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