Leader Price

Leader Price
Industry Retail
Founded 1989
Founder Jean Baud
Defunct 2007 (in Poland)
Headquarters Gretz-Armainvilliers, France
Area served
Key people
 Jean-Charles Naouri (CEO)
Products
  • Leader Price
  • Le Prix Gagnant
  • Leader Bio
  • Leader Price Equitable
  • Fine Ligne
  • Leader Price Kids
  • Sélections de nos régions
Parent Groupe Casino
Subsidiaries Franprix
Website leaderprice.fr

Leader Price (French pronunciation: ​[lidɛʁ pʁajs]; full name: Société S.A. Leader Price Holding), is a French discount store chain of the Groupe Casino, headquartered in Paris, France.[1]

History

In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.

In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.

In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.[2]

Leader Price around the world

CountryFirst storeStores
France France1988558
Martinique Martinique19948
Belgium Belgium19979
French Guiana Guyane20091
Djibouti Djibouti19911
Cameroon Cameroon20111
Vanuatu Vanuatu20111
Guinea Guinea-1
Togo Togo-1
Cape Verde Cape Verde-1
Mauritania Mauritania-1
Serbia Serbia20151
Morocco Morocco20163

References

  1. ↑ "Mentions légales Archived 2009-05-09 at the Wayback Machine.." Leader Price. Retrieved on 24 June 2010. "4 Rue Galilée, 75116 Paris"
  2. ↑ "List of stores in France". LeaderPrice.fr. Retrieved 9 June 2013.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.